Social Media
From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
The Unexpected Downside to Link Bait Success
With only a couple of exceptions, barely anyone has ever complained about receiving a lot of attention from social media. Occasionally, large social media communities, especially the one that rhymes with "pig", will take it upon themselves to pick on a website or an individual; however, aside from harassment, it's usually a good thing to have your content get popular in the social media ...
Three Examples of Viral Content to Emulate
Inside the search marketing world, I still see many folks struggling to grasp the concept behind viral marketing, particularly when it comes to moving beyond the basic top 10 lists and iPhone helps destroy evil RIAA posts. So, I thought it would be valuable to take a look at some solid examples of well-thought-out, niche-relevant content that nails the viral marketing concept. Let'...
YouTube + Email Marketing = You've Got Our Attention
While Rand was out of town he received an email from a man named Darren Barefoot. Since Rand was up to his ears in meetings, presentations, and consultancies, he forwarded the email to me and asked me to take a look at it. The email subject was "Can You Spare 88 Seconds?" My first thought was, "Probably." (Really, 88 seconds is not m...
Web 2.0 Still Unheard of to Some Industries
bounty fishing serious, want feedback, want to provide the best experience, use "fishing tournament" as anchor text...
Social Networking Sites Still Aren't Effectively Being Leveraged
...at least, not according to a study published by eMarketer. The article, titled "Search Marketers Seed Social Networks," cites a survey conducted by iProspect and JupiterResearch. http://www.emarketer.com/Article.aspx?id=1004937...Level Up Your SEO Skills With Our Free Training
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Web 2.0 Awards 2007
Today, we're launching our second annual Web 2.0 Awards. Only a month after we'd intended on launching (SES New York and that pesky "real work" stuff kept getting in the way), we've finally collected, collated and presented just under 300 sites in forty-one categories. Some of the winners and "honorable mentions" are similar to last year; others are completely different.
5 Reasons Not to Put Viral Content on Mini-Sites
My favorite Cameron with an unconventionally spelled last name (other than Cameron Frye in Ferris Bueller's Day Off), Cameron Olthuis, wrote a post on Search Engine Land called "5 Reasons to Put Viral Content on Mini-Sites." Now, obviously Cameron ...
The Unpredictable Science of Predicting Hits
Social media and viral marketing are all about creating "hits" - building content that will resonate with the Linkerati audience in a way that encourages sharing, linking and participation. It's no easy task, and this past Sunday, the New York Times Magazine had a terrific article that paralleled this struggle. From the piece - ...
Rules for Adding/Editing Content and Links at Wikipedia
Sure, Wikipedia's done away with live external links, limiting some of their value to SEOs (and making me a much happier person), but there's still an enormous amount of reputation management and links-for-traffic opportunities. Luckily, I've got the super-secret formula for how to add content and make changes to Wikipedia ethically and legitimately. But, first things first, let's review a few ...
Cross-Post: Social Media Websites in Illustrated Form
I don't normally cross-post blog entries, but I figured this one was appropriate for the SEOmoz crowd. About two weeks ago I made a couple funny sketches of what social media websites would look like if they were all sitting around together. Social Media Websites in Illustrated Form. ...