Social Media
From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Wikipedia: Now Telling You What's What While You're IM'ing
While chatting with a fellow SEO (whose identity I concealed, just in case he doesn't want his screen name public) over IM, I noticed that certain words were being underlined in green. When I hovered my cursor over an underlined word, I got a little pop-up definition, courtesy of Wikipedia. They even defined what "haha" meant (I slapped a border around the especially amusing part of the ...
Want to Make Up Stupid Words? Then Create a Social Media Site!
That was my first attempt at one of Rand's SEO comics, so hopefully I did the Boss Man proud. I really don't have much to offer in this blog post except DEAR GOD, these social media sites'...
A Comprehensive Guide to Going Viral on Digg (Part 1)
At Voltier Inc viral content is an essential part of our game plan. Here is the first part or the techniques we use and the things we think about when constructing link bait and submitting to sites such as Digg. The Ideal Article: In order to have a successful Digg, you must submit i...
In Web 2.0, Fostering Community Creates Value
More and more, quality content is becoming less scarce and the ownership of that content is becoming less valuable. With media 2.0, web 2.0, community 2.0, open source development, and the rest, content creation has become easier and the barriers to distribute that content are eroding away. Content is moving toward commoditization. Moreover, sites that still strangle...
Some Basic Truths I Have Learned
... and here I am in Seattle. No great arches. No grand museums, galleries or cathedrals. Only one iconic tower. While Scott and Rebecca have been drinking with SEOs in London and Chunneling it to Paris, Jeff, Matt and I have been sitting in our office, glaring glumly at a Western Washington sky that was blue this morning and is now pissing down with rain.Level Up Your SEO Skills With Our Free Training
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Web 2.0 Awards, Version 2.0
I would start this post with the customary "I'm sorry for using the phrase Web 2.0" apology, but everyone who's ever used the term has already groveled to the 2.0 haters. It's that time of year again, folks. I have been charged with organizing the second annual Web 2.0 Awards.Last year, the Awards began as little more than a pet pro...
Reddit is by Far the Better Choice for Readers, but Digg Remains the Holy Grail for Viral Marketing
With predictions of Digg's fall this year rampant in 2006 roundup posts, I figured I'd jump in and give my $0.02. #1 - Digg will remain popular with their de...
How to Get Banned From Digg
These days it seems like everyone's written an article or blog entry on all things digg, e.g. why you shouldn't game digg, digg etiquette, whether digg is rigged. Jeff and I thought we'd join the bandwagon and off...
A Piece of Content that Doesn't Deserve to be Linkbait
Either someone at the Web Advertising Blog is gaming the social media sites, or the bar on quality has dropped to fantastically low levels. Making its debut on Digg and del.icio.us/popular today was this absolute stinker - ...
Is Social Networking a Dotcom Bubble Waiting to Burst?
Although I'm up to my ears in projects and deadlines, I felt compelled to blog about an article at Slate Magazine titled "$1 Billion for Facebook? LOL!" The article questions whether the current social marketing mania shares eerie similarities to the late dotcom bubble:The Dow's at a record high, youthful entrepreneurs ...