Whiteboard Friday

Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing. 

Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.

Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.

The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.

Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.

Most Recent Articles on Whiteboard Friday

SEO for Bloggers: How to Nail the Optimization Process for Your Posts
Rand Fishkin

SEO for Bloggers: How to Nail the Optimization Process for Your Posts

On-page SEO | Whiteboard Friday | Blogging

With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.

How to Research the Path to Customer Purchase
Rand Fishkin

How to Research the Path to Customer Purchase

Whiteboard Friday | Marketing Psychology

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand takes a high-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.

All About App Search: Indexing, Ranking Factors, Universal Links, and More
Tom Anthony

All About App Search: Indexing, Ranking Factors, Universal Links, and More

Mobile SEO | Whiteboard Friday

App search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.

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How to Make the SEO Case to Small Businesses
Rand Fishkin

How to Make the SEO Case to Small Businesses

SEO Basics | Whiteboard Friday | SEO Consulting

Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them.

How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content
Rand Fishkin

How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content

Content Marketing | On-page SEO | Whiteboard Friday

Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.

Why You Need to Find All Your NAP Variations Before Building Local Citations
Darren Shaw

Why You Need to Find All Your NAP Variations Before Building Local Citations

Local SEO | Whiteboard Friday

Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building.

Using Related Topics and Semantically Connected Keywords in Your SEO
Rand Fishkin

Using Related Topics and Semantically Connected Keywords in Your SEO

On-page SEO | Whiteboard Friday | Keyword Research

Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research.

Discovering Which Sites Your Target Audience Visits
Rand Fishkin

Discovering Which Sites Your Target Audience Visits

Whiteboard Friday

Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community.