Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
How to Rank in Google Image Search
Optimizing your images for ranking in Google Image Search and the Image Pack is not a side of SEO to be ignored. In this Whiteboard Friday, Rand explains just about everything you'd want to ask about image search SEO, from foundations to best practices.
Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO
This week we're chatting about pop-ups, overlays, modals, interstitials, etc. They have specific kinds of interactions with SEO. In addition to Google's guidelines around them, they also change how people interact with your site, which can adversely or positively affect you accomplishing your goals, SEO and otherwise.
Why Net Neutrality Matters for SEO and Web Marketing
Net neutrality is a hot-button issue lately, and whether it's upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!
Launching a New Website: Your SEO Checklist
Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today's Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live.
How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts
By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting. Rand explains how in this Whiteboard Friday.Level Up Your SEO Skills With Our Free Training
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Minimum Viable SEO: If You Only Have a Few Minutes Each Week... Do This!
You know SEO is important, but you barely have time for lunch, much less keyword research. In this Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan forward.
The 6 Values (and 4 Benefits) of Agile Marketing
Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment's notice. In this Whiteboard Friday, guest host Jim Ewel describes the agile marketing process and why you ought to adopt it sooner rather than later.
Ranking Multiple Domains to Own More SERP Real Estate
Should you rank one site higher in a single position frequently, or own more of the SERP real estate consistently with multiple domains? In this Whiteboard Friday, Rand presents 4 questions you should ask to determine whether this strategy could work for you.
Better Alternatives to "Expert Roundup"-Style Content
Thinking of publishing an expert roundup? Don't—there's a better way. In this Whiteboard Friday, Rand explains why expert roundups aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.
3 Tactics for Hyperlocal Keywords
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.