Skip to content
Blog Banner BG Generic D
Generic SEO

Table of Contents

I was reading from John Suler's "The Psychology of Cyberspace" last night and came to the conclusion that the web's communication style has actually evolved much more rapidly than I would have ever imagined. John notes several big tendencies of online interaction:

  • Disassociative Anonymity - no one knows who anyone is
  • Invisibility - Your movements are not tracked or known
  • Asynchronicity - Communication takes place at different times
  • Solipsistic Introjection - the voices on the web become voices in our head
  • Minimizing Authority - offline reputations have little bearing on the respect received

If we consider just the SEO community and forums, I think we effectively rule out most of these.

  • Many people know who you are, or at least can identify you by your website(s) or interests and previous comments around the community
  • When you visit forums in particular, the admins and mods all know you've been there. Assuming you take cookies, even blogs or individual sites know you from previous visits, particularly if you log in to comment, etc.
  • Communication may be asynchronus, but with RSS feeds, email notifications and the speed of community interaction, it feels very up-to-date
  • The voices on the web become voices of real people, often folks we then talk to over email, phone or in person at industry events
  • Authority has almost a superceding power - big names are recognized and respected wherever they go (assuming they're known). Think of Danny Sullivan or Matt Cutts or Mike Grehan making comments in forums or at blogs

I don't think John's paper was wrong, I think it's just old. And, to me it's fascinating that the web has evolved so quickly - just imagine what ten more years will bring.

What do you think? Is it just our insular world that operates in this manner, or are all professional and academic communities on the web moving in this direction? What about places like MySpace or Facebook?

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

Use Google Ads AI & Machine Learning To Run Better Campaigns
Paid Search Marketing (PPC) AI and SEO Online Advertising

Use Google Ads AI & Machine Learning To Run Better Campaigns

Discover how to maximize the potential of Google Ads through AI and machine learning in this article. Learn how to prioritize your ecommerce data, leverage 1st party data, optimize product images, titles, and descriptions, and build a comprehensive shopping feed. Discover the benefits of Google Merchant Center's automatic improvements to ensure up-to-date and high-quality data.

The New Best Practices for Native Advertising on Editorial Sites
Online Advertising Marketing Industry Marketing Psychology

The New Best Practices for Native Advertising on Editorial Sites

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.