The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Google Inc. is first and foremost a data company. In the past, it competed on a level playing field by manipulating publicly available data better than its competition. By doing this, it had unprecedented success. Enter Web 2.0. Hard drives, processors, bandwidth and even workers are now all relatively inexpensive. This has caused the barriers to entry in the search field to drastic...
May It Please the Mozzers, Today's Legal Monday has a little bit of everything, affiliate marketing, Twitter, Trademark Infringement, big name players, and stealth marketing. DSW, a large shoe retailer, filed a federal trademark infringement case last month against the online darling Zappos.com. ...
I was recently reading an interesting article by Portuguese SEM consultant/philosophical bear hunter, Carfeu, which brought up some questions about the Toolbar PageRank on SEOmoz members' profiles. The main question was: Why do some peop...
Tonight I made an online purchase at a store called Widgetco.com (no, I'm not kidding, and I'm not using "widget" as an example, the site is actually www.widgetco.com). Sixty seconds later, this email shows up in my inbox: ...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Stories, news, and other notable items from the past week: Two star links: I'm getting tired of this "Google is evil! Wait, no they're not! But it was their motto and now it's not!...
Before I launch into my inagural moz blog post let me make one thing clear. I'm not a blackhat. We don't do blackhat work for clients and frankly I don't do that much of it in my free time either. Just thought I'd like to clear that up before I launch into talking about the shadier things online.... Again!
Another of our video interviews from SMX Advanced. Rob Kerry of Ayima Search Marketing (often better know as evilgreenmonkey) joins Rand to discuss the damn sneaky process of URL Hijacking. Ever wanted to get domains as strong as Google ranking your content for you? Watch and learn. ...
Folks, something just happened, and it was exceptionally tragic. Outrageous. Unheard of. Unbearable. To prevent this same travesty from happening to you, I thought I'd share my experience and give some handy marketing advice while I'm at it (this being SEM Tuesday and all). Okay, let me back up. I was sitting at my desk, minding my own beeswax and deleting 45 spammy YOUmoz entries (...
Last year, SEOmoz hosted a sold-out training series in September for 150 guests. That seminar covered the SEO basics - keyword research, building search-friendly sites, algorithms & social media marketing 101. We got fantastic feedback and really enjoyed getting to meet and spend time with our PRO members. ...
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them.Well . . . Eric Enge did another ...
This one keeps popping up, so I'm taking a short blog post to address it as quickly and efficiently as possible (mostly because I have an SEOmoz board meeting tomorrow, so I need my zzzs). Many SEOs ask themselves how many individual word and phrases are ideal to target together on a single URL. The tough part is - there's no hard and fast answer. The number can be as low as 1 and ...
I have some disconcerting news to report on today's Legal Monday. In a move that it will surely regret, the Associated Press (AP) declared war on the internet. Maybe that's a slight overstatement, but the AP will certainly rue the day it decided to adopt a policy of sending DMCA take-down notices to bloggers and social news aggregators. Last week, the AP sent seven DMCA take-down notices to The Drudge Retort, a site parodying The Drudge Report and serving as a social news aggregator. The 8,500 site users create blog entries with links to interesting news articles on the web. Rogers Cadenhead, owner of the Drudge Retort, received a letter from the AP's attorneys claiming that the Drudge Report was infringing on the AP's copyright by allowing its users to publish short (39 to 79 words) quotations from AP articles with links back to the original. Five of the six alleged infringements used different titles than the original AP article. The seventh claimed infringement was in a blog comment that used a short quote of an original AP article and linked back to it.
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat to SEO and today, copywriters have to understand the basics of SEO/M so the content they produce appeals to spiders and humans. A lot of SEOs sub-contract this facet of a job to professional copywriters who can produce optimized copy ...
Google's been pretty clear - buy or sell links, particularly those that come from broker-type services, and we'll take steps to penalize your site. At one time, this meant simply de-valuing the links that come from paid sources, essentially erasing them from the link graph so as to "take the money out of the rankings." Now, however, a considerable amount of new evidence has emerg...