The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Many search marketers know about the ‘random surfer’ behind Google's PageRank (the real one, not the green bar also known as Google Toolbar PageRank). In Google’s own words, it’s described like this: PageRank can be thought of as a model of user behavior. We assume there is a "random ...
With Cyber Monday just wrapping up, it's time to start for all of us procrastinators to get to work finding the perfect gifts for the geeks in our lives. Luckily, Mystery Guest and I have been doing some browsing around this year, and figured we'd share our favorites from around the web. Frankly, I've been really disappointed with the standard geek gift guides from places like Engadget and Amazon, ...
Having battled the SEO war on all fronts (for myself, for clients, for a firm and most recently, in-house), I’ve learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you’re not a link baiting aficionado or if you’re limited by what you&rs...
INTRO From Rand: Although my grandfather, Si Fishkin, has attended many industry events, provided coverage and helped with premium Q+A as well as some of our consulting work, this is his first post on the SEOmoz blog. Si was in town for the Thanksgiving holiday and generously contributed some time to the blog. Please welcome him!...
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Fellow mozzers, I’d like to start off my first Q&A post by answering a question posed by Will Critchlow from Distilled. He was working through the complicated intersection of U.S. copyright law and international law. More specifically, how does one know where a copyright infringement case is heard and what law is applied for violations involving partie...
I was anxious to read The 4-Hour Workweek by Timothy Ferriss. I had picked it up while waiting in line at my local Kinkos because something on the dust jacket caught my attention. I thought it would be kind of a "Getting Things Done" for the Internet Marketing set and once I got the book home, I couldn't wait to read it. Anticipation, unfortunate...
This week, as Scott heads off on vacation for Thanksgiving, I'm posting our latest Whiteboard Friday on the conecpt of links as votes of importance from the search engines' perspective and how link juice passes. Below the video itself, I've created a few helpful graphics to better illustrate the phenomenon I'm discussing: ...
I'm going to blatantly copy my fellow Linkbait and Viral Marketing presenter Ciarán and post my slides and notes here for you guys. What can I say. Imitation is flattering, isn't it? And the posts are a good idea: it means that you all get to hear what I said about all the slides and you don't have any irritating PowerPoint presentation to download. Because I know you all secretly ...
Missed SMX London, or just got a taste of SEO and hungry for more? Can't make it to Pubcon, but still want a business write-off in December? Don't fret! Our good friends at London SEO firm, Distilled are hosting a very unique, very affordable and sure to be very worthwhile training seminar covering the basics of SEO, PPC and Analytics. ...
Biased manipulation runs wild on Wikipedia and the extent to which it influences the pages of that site will probably never be known. In the field of SEO, where every link counts, Wikipedia's reference links at the bottom of articles and their external links in the body text of articles was once considered gold in terms of value for driving up search engine rankings. Early this year, Wikipedia ...
This weekend, Mystery Guest, myself, Vanessa & Todd all hopped a flight from Seatac up to Edmonton, Alberta at the request of our dear friend, Ken Jurina. Ken's companies, Top Draw & Epiar were celebrating not only their combined 21 years in business. At 32, Ken's been able to achieve amazing things - I've written...
Today marks the completion of our first ever external funding - $1.1million (sorry, no Shoemoney shot here). I wrote about this move twice before, asking in August for your feedback on whether to take venture capital and in September about ...
In a couple of hours, I'll leave for Heathrow after attending the inaugural SMX London and speaking on my first session, Linkbait and Viral Marketing. And only twelve hours after I'd finally aclcimatised to the eight-hour time difference between Western Europe and the U.S.'s West Coast. That's a tough one to get used to. I did everything in my power to stay awake upon arriving in London, including...
Hey Gang, This week, Rand discusses how search engines are using historical linking and reference patterns to help determine, and reward, primary source material in blog and news searches. Could this bring implications in keyword searches? Will the time come that link volume isn't a key factor, but rather the engines place a stronger emphasis on where and when a story or trend...