The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Hey Gang, Whiteboard Friday time again and, since Rand is once again out of town, I've enlisted yet another Mozzer to take his place. This week, developer extraordinaire, Jeff Pollard takes us on a brief tutorial of the wild and crazy world of 301 redirects. We get a lot of questions about how and when to use these tremendously valuable little buggers, so we thought it's be a ...
While I was in the Detroit airport earlier this week, I picked up a copy of the current issue of Wired. August's issue focused on a series of "How To's", one of them being "How to Rule the Blogosphere." I was interested in reading what tips they had to offer, only to find out that their ...
When it comes to social media websites, the long tail theory breaks down a bit. We'd expect, in a standard long tail curve, that the pink area represented more demand and value overall than the blue area. However, the reverse is overwhelmingly the cas...
Today on SearchEngineLand, I caught this graphic: Despite my great trust in all things Danny Sullivan (yes, I know this technically comes...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Just a quick tip tonight, since technically I'm supposed to be on vacation. One great way to help improve some of your rankings on a blog, content site or virtually any domain with lots of pages on similar topics is to eliminate the keyword cannibalization by 301'ing multiple pages relevant to a query/keyword to the highest ranking page. Here's a quick example: For the query - SEO Prici...
In this week's Whiteboard Friday, Rand advocates responding to the online criticism that comes your way, usually via forums and blogs. He talks about politely taking responsibility for the things you've done wrong and equally politely trying to explain your position.
Hey Gang, Rand's back briefly to give a quick Whiteboard Friday lesson in reputation management. Following his directory smackdown a couple of weeks ago following the release of the Premium Link Directory, we caught some heat in the forums (albeit largely ...
Recently I was doing some localised keyword research targeting my home-town of Brisbane Australia. Whilst going through some of the search results, I came across a guy who was attempting to rank for the term 'Best looking man in Brisbane'.I thought that this was pretty entertaining and thought that I'd go one better and attempt to rank for 'Sexiest man in Brisbane...
It looks like our ten questions post was a hit. To follow up, our own, intrepid point man, Scott Willoughby, will be crafting an advanced test/quiz on many different SEO topics - some fun, some serious - and should have it launched in the next 3-4 weeks. Await with bated breath (I know I am) And now, the answers to last night's SEO questions: What four search engines ...
...at least, according to my relatives I do. I'm in Michigan right now. Hot, humid, flat, skinny tree'd, built Ford (or GM, or Chrysler) tough Michigan. I was born and raised here, but moved to Seattle for college, where I fell in love with the Emerald City and got a pretty sweet internship-turned-job working at the Moz Plex. Still, like a good daughter/sister/niece, I try to visit the Mother Land...
Cue suspenseful music... Her heart nearly jumped a beat as he leapt onto the stage, his eyes dancing across the room, crying out for silence and attention. As she watched, a small device moved from his right hand to his left and then, without warning, it began... With the deftness of an acrobat and the cadence of a poet, he swept her awa...
The blogosphere and the world of social media is, by and large, ruled by human emotion. As web developers, marketers and entrepreneurs seeking exposure, we can choose to embrace the passions that dominate the creation of links, or we can ignore them and give our competition a potential edge. In my experience there are a handful of emotions that dominate the desire to link or share conte...
Feed tracking is hard. Jeff explains why, and how Feedburner manages to make it work.
Last week I had the opportunity to speak on two panels at SES Travel, which was held in downtown Seattle. The conference was small (about 150-200 people) and focused entirely on SEO tips for working in the travel industry. There were representatives from Orbitz, Farecast, Kayak, FareCompare, Expedia, and lots of other travel-centric sites. The first session I spoke on was Travel Wri...