The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The SEMNE organization landed an incredible opportunity last week with a guest lecture from Dan Crow. I've seen Dan speak once before several years ago and was shocked by his overly secretive conduct. Thankfully, Google, and apparently, Dan, have changed a lot since then. He had some remarkable...
I am going on vacation today and there is one thing that concerns me a lot about my upcoming holiday. For the next nine days, I will have no access to the Internet. Absolutely none. Not even dial-up.
Happy Friday the 13th Gang! Funny isn't it, the luckiest day of the century (7/7/7) being followed so closely by what many consider to be among the unluckiest days of the year? Anyway, many of us in the SEO world did have a momentary scare yesterday when Yahoo! Site Explore, and all the juicy link data that goes with it, ceased to function for a while. This week...
Rand was astounded to see that typing in "rand fishkin birthday" brought up the following results in Google: ...
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There's no word for this practice that I'm aware of, so I've coined one - Social Media Poisoning (SMP). The practice involves proactively generating spammy comments, posts, links, etc. from a competitor's domain in order to make bloggers, social media contributors, forum owners, etc. ...
YOUmoz has been a fantastic experiment and one that we're really proud of. The community at YOUmoz is knowledgeable, dedicated and committed. We couldn't ask for more. With the growth of the UGC portal and an ever-increasing amount of traffic from search and referring links pointing to YOUmoz content, we thought we'd better illustrate how you can best levera...
Aloha Party People! Sorry for the late edition Whiteboard Friday, between the mid-week holiday and a bunch of us slackers bein' on vacation, we're a touch behind schedule...but I digress. This week, Rand discusses the hubbub about inaccuracies in the PageStrength tool and why it's hard out here for a scraper. We ain't always perfect, but we are always working...
In the world of web search, we often recoil in disgust at the thought of buying advertising on the Internet. Likewise, I often hear web enterpreneurs and search marketers decry the lack of value in traditional web advertising - banner ads, overlays, pop-ups, etc. However, there are ways it can be done effectively, and I've got a few examples to share. These are my personal favorites - not only ...
Over the last few weeks, Google has introduced without a lot of fanfare several important features into the AdWords platform. And they're not just cosmetic changes, so it's worthwhile for advertisers to become familiar with them. Here's a recap of what's new.Content Network Placement ReportOne of the reasons that many advertisers have been he...
I just placed the following ad on Craigslist here in Seattle, and thought I'd share it here on the blog as well... Mighty LAMP Coders of Seattle, Heed Our Cry Don't be wooed by the big firms; come to a place where your talents are appreciated, y...
Greeting Whiteboard Friday fans! We've finally convinced Rand to reprise his role as "Dude with Whiteboard" for this week's edition of Whiteboard Friday. In his comeback performance, Rand discusses online branding and marketing channels that don't involve organic search listings (he got hit on the head while he was gone, you'll see what I mean). This i...
(Note from Rand: Tonight, I introduced Mystery Guest to the wonderful word of AdWords. Needless to say, she went a little wild. This one's just for fun, folks)Ads that Weren't Approved: Ads that Google Allowed: ...
There's so much happening in the world of search, it's hard to stay abreast of even half of it. However, it's my responsibility to keep those of you who aren't taking the time to read SEL in the know. Threadwatc...
While Rand was out of town he received an email from a man named Darren Barefoot. Since Rand was up to his ears in meetings, presentations, and consultancies, he forwarded the email to me and asked me to take a look at it. The email subject was "Can You Spare 88 Seconds?" My first thought was, "Probably." (Really, 88 seconds is not m...