Yahoo!'s Homepage Got Hacked!... No, Wait a Minute...
Mystery Guest and I cruised to Yahoo! this evening and were both suddenly taken aback by what we saw: _ _ Here's a...
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Whiteboard Friday - "Chasing Your Tail"
Happy Friday Gang! This week, Rand discusses the importance of targeting tail terms and how best to capitalize on linkbait for your target keywords. He also issues a humble correction to last week's Whiteboard Friday regarding Google's supplemental index. Enjoy!...
Understanding Your Client's Business: Search Marketing
Before you can dream of kicking off a successful Sponsored search campaign (eg. Google Adwords, Yahoo! Search Marketing, etc.) you need to understand who your client is, what he/she represents and the goals they wish to achieve. A set process needs to be formed to understand t...
Web 2.0 Awards 2007
Today, we're launching our second annual Web 2.0 Awards. Only a month after we'd intended on launching (SES New York and that pesky "real work" stuff kept getting in the way), we've finally collected, collated and presented just under 300 sites in forty-one categories. Some of the winners and "honorable mentions" are similar to last year; others are completely different.
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The SEO Routine
Mark Scott wrote me this morning to ask about recommendations for an SEO "routine" - putting together the process for all the tasks required to successfully implement search friendliness, targeting, marketing and all the other elements of SEO. I'm happy to oblige :) At SEOmoz, we've got a fairly standard process for sites we build and market (internally) that goes something li...
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How to put Google custom site search into your current website design
A few years ago a webmaster did not have many choices available to have a search solution for their websites. That has changed dramatically, but up to last year or so ago the free site searches provided by Yahoo and Google were less than ideal. They interrupted your visitors experience by taking them to a search results page that looked entirely different than the page they were on. ...
Comparing Analytics Programs - Ask & Ye Shall Receive
Way back in November of last year, I asked if there was some worthy soul out amongst the Internet Marketing world who would take on the monstrous task of gathering truly comparable data from the major analytics providers simultaneously, side-by-side, on several websites and publishing the findings. Well... Ask &...
Epiar is Making Exceptional Strides in the Automation & Efficiency of SEO Campaigns
Two weeks ago, I spent 90 minutes on the phone (a lifetime for me) with Epiar's Ken Jurina and Curtis Dueck (they're in a video with WebProNews here). They walked me through their propietary and incredibly advanced, internal SEO software, explaining how they're able to provide&...
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17 New Rules for Successful E-Commerce Websites
E-commerce has, for the most part, evolved far beyond the late 1990's cliches of hair-wrenching, sanity-shattering slogs through yet another "clever" designer's take on how shopping on the web should be. Standards prevailed, usability won out, and we're now free to spend our collective $107 million (Census.gov e-commerce sta...
The Age Old Question: If You Inherited SEOmoz, What Would You Do With It?
A couple weeks ago, just for the hell of it, I emailed several SEOs and asked them the question they've waited their entire careers to hear: If you inherited SEOmoz, what would you do with it? Rand Fishkin is out of the picture (he left SEO to pursue his dream of becoming a master chef, he eloped with Mystery Guest, he got sued by Puma, whatever), leaving you to run SEOmoz and ...
Rebecca's Rad Friday Roundup
Time to wham bam you all with a little roundup post of odds, ends, and miscellaneous news. First off, Jane and I are "guestwhoring" next Wednesday (5/9/07) on Sugarrae's blog while she's getting drunk and lifting up men's kilts in Scotland. At this point, I don't think either one of ...
Whiteboard Friday - "Supplementary My Dear Watson"
This week, Rand talks about what it means to end-up in Google's Supplemental Index, how you get there, and why it's not necessarily a bad thing.
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Pain per click – learning from my mistakes
I have recently been pushing to be moved more into the SEO arena at work (I am currently a developer). SEO is something I have studied and practiced on my own sites for many years.So when my boss approached me about doing the online marketing for a campaign we are running I became very excited and jumped at the chance. Unfortunately my enthusiasm was greater than my ability in PPC. I did learn ...
Don't Set It and Forget It! Use That List of Keywords!
Matt McGee (who I owe a link to for winning the SEO group NCAA tournament bracket back in March...damn you, Florida) wrote a fantastic post over at Small Business SEM called "I Have My Keywords...Now What?" It's concise, it's to the point, it's magical. Read it. Seriously. Click over to it and read it. ...