The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
TechCrunch has a post from last Friday - Top Ten Things You Can Do To Get Blogged - that explains carefully and simply how the company chooses Web 2.0 companies to be profiled or written about on their site. While this a...
I watched a nasty trick take effect at the DMOZ today. Apparently, unscrupulous editors have been getting more and more black hat about using particularly clever techniques to foil their competitors who are listed at the directory. This particular technique came to me via an online acquaintance whose name I promised not to mention. This editor's technique, as he controls some real estat...
SamSpade.org has a fantastic collection of tools for digging up everything from falsified IP addresses to browsing the web anonymously to checking traceroutes, running whois and reverse lookups and much more. The site's super-clean, minimalis...
Hurricane Katrina has taken a devastating toll on the gulf states of the US and the people who lived there. The SEO world has responded with a variety of donations and contributions, as well as threads, posts and information relating to the subject. DazzlinDo...
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Don't think that everything about SEO and building websites can be found on the web. Over the past two years I have read many books about these same subjects that were printed on paper. So if paper books are off your radar screen these days here the BEST three from my long reading...
Google's SafeSearch feature doesnt' strongly affect most of us in the non-adult industry, but I came across a fun little tool yesterday that I thought was worth mentioning. Monzy's UnSafe Search is a play on Google's adult filtering and conducts a search at Google with SafeSearch on and off, then filters out those results that...
The two groups most commonly associated by search engines as being interested in things like link data and information retrieval technology, outside of their own engineers, are librarians & SEOs. The first group are typically lauded while the second receives both internal and external...
Matt Cutts is one of the friendliest, most fun people to be around at an SES conference. But, like all of us, he's not infalliable and is prone to make mistakes once in a while. Far be it from me to criticize him, however, as I too have notorious errors of judgement ...
After a much longer than expected delay from May, when I posted the original SEO Quiz, we've got a new, full-featured SEM Exam. It's fun and a great way to pass the last few lazy days of...
OK... It's a new day in my office. I am changing my focus away from the standard SEO optimizing stuff and instead putting my focus where it really belongs - getting site visitors to embrace my site. Let's call this SEO for SITE VISITOR ACTIONS. I think that the search engine...
Everybody talks about recip link trades, directory submission and buying links. How about let's share a few unconventional link-building ideas here. I'll give you my best three and if every person who reads this adds just one more we will build one of the best collections on the web. Ask for the Link: If you have content that people will link to naturally then plant a seed in the mi...
I'm heading out of town for the weekend (and an additional two days next week). We're landing in Oakland, but staying near Union Square in San Francsico from Saturday to Tuesday. While I'm away, EGOL will be blogging ...
So-called "off-topic" links, those which are not directly related by subject matter on the linked-to page, have been getting some bad press lately. One of the problems with rejecting the idea of off-topic links from a search engine's perspective, is that the index of WWW would be unspiderable if they didn't exist. Besi...
I've seen a lot of great comments here at seomoz.org since Rand turned on the comment buttons. I'd like to challenge all of the members to do a little brain storming on cross marketing. How can you make money selling "Product A" on a website that is all about "Topic B"? I'll give an example below and I ask you to comment with another idea on how this might work. It might open up some creative thin...