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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Etsy - It's Froogle, but 10x Better
Moz News

Etsy - It's Froogle, but 10x Better

Shopping on the web has never been cooler. This site - Etsy - is appealing in a way that I haven't seen in a long time. They've combined many of the latest "Web 2.0" trends into the store and amalgamated thousands of sellers into an online...
Bug Me Not
SEO Analytics

Bug Me Not

BugMeNot is a nifty tool that acts either as a one-time viewer for content sites or a plug-in that lets you surf through without entering a username or password. It reminds me most of the grocery store checkers who simply swipe the store copy of the "...
Admitting I was Wrong
Search Engines

Admitting I was Wrong

It's never easy to admit to being dead wrong, but in this instance, it would be doing the SEO community a great disservice not to make my mistakes public. In a thread at SEOChat - More on Term Weight..., I abuse members of the notion that keyword density can be used to calculate the importance of a term or phrase in a given document....
Happy Birthday to Us
Moz News

Happy Birthday to Us

SEOmoz turned 1 year old today. Our first post, way back on October 14th of last year shows just how far we've come. I'm really happy with the way this site has turned out and I have great things in mind (particularly with relation to the tools) o...
Investigating the RedZee Search Engine
Mobile SEO

Investigating the RedZee Search Engine

As much as I like their cool zebra logo, it appears that RedZee.com (link left out on purpose) is using a slew of bad tactics to attempt to gain popularity in the search space. I haven't personally seen referrals from them, yet, but some others have and base...
Online Sketchbook
Moz News

Online Sketchbook

Back in the late '90's, I was obsessed with Flash design. I spent countless hours animating text and building organic-styled site designs. I gave up on that a long time ago, when I realized that true designers had something I lacked (namely talent) and that hard work can only take you ...
What a Links Page Should Look Like
Link Building

What a Links Page Should Look Like

The question was asked at HighRankings, but I think it's a great, universal question for site builders. What do visitors want from a links page and what should we, therefore, provide. My personal feeling is that your outbound links should be structured in one of 3 ways: When appropriate, link direct...
Rand, How do I make Link-Worthy Content?
Link Building

Rand, How do I make Link-Worthy Content?

I get asked this all the time when I'm consulting. It's the mantra of the link hungry and content poor and it's a great question - one that's worthy of being repeated over and over (though it need not always involve my first name). There's no easy answer, but there is a simple way I can show you the kinds of content and let you think up your own way to do it. Thanks to our friends at de...
Can 301ing a Banned Domain Hurt a Site?
Blogging

Can 301ing a Banned Domain Hurt a Site?

If you have several doorway/spam domains that Google has decided to gray out the PR on, can you hurt a site who's rankings and reputation are solid by 301ing those penalized domains to the trusted one? This is the question asked by adamclark at SEW. Ian Mcanerin chimes in with some good advice: ...
Build Your Own Search Engine
Mobile SEO

Build Your Own Search Engine

Xan has a great post on how to build your own search engine. It's not nearly as difficult as it sounds and she notes (as Matt Cutts did in his interview by Aaron) that it will quickly make you an on-pag...

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