The Moz Blog

Welcome to Keijo Kortelainen

SEOmoz welcomes to our posting team a 3rd member - Keijo Kortelainen of 2KMediat in Finland. It's a pleasure adding international flair to our editorial content and Keijo's first post on keyword research is a great one. I'm l...

Neato - An Anchor Text Analysis Tool from WeBuildPages

Neato is a great tool from WeBuildPages (Jim Boykin & Todd Malicoat's excellent SEO shop). It analyzes backlinks (up to 1000 at a time) and their respective anchor texts. It's actually insanely v...

Threadwatch is 1 year old

It's hard to believe that Threadwatch is only a year old (today). In that time, Nick has taken the site from obscurity to infamy. They've been Slashdotted, added to major blogrolls all around the search and technology industries and created a hotbed for SEO/M and search politics. Congratulations, Nick. I hope SEOmoz can do half as well in a yea...

Simple Regression Tool

This may not apply directly to a lot of SEOs, but an automated regression analysis is what allowed me to build most of the SEOmoz tools' reports accurately. This sweet l...

Dodge the Sandbox for $79... Is this for real?

mrkryz03 at SEOChat uncovered some great information about a new product purporting to prevent your site from falling prey to Google's sandbox. The methodology is somewhat ingenious and creative - sending fake traffic to the search engines for your site and its keywords, which is likely a component that helps new sites escape "boxin...

Anatomy of a Forum Thread

Kim Krause Berg posted a hilarious topic over at Cre8asite on the subject of a forum thread on light bulb changing. Naturally, her fellow SEO forum members chipped in with their own personal takes on the post and ma...

New Article Listing 93 Ranking Factors

With the help of some friends from SEOChat, I've compiled a list of 93 metrics that may play large or small roles in determining how search engines rank documents in a query. This list is by no means comprehensive, but it does offer a great deal of information about each factor, as well as a relative measure of each factor's perceived importanc...

Seeking Contributors

With EGOL and I the loan wolves running SEOmoz, I think it's time to find some new talent to write for the site. SEOmoz, as you know, doesn't deliver copies of the daily headlines (although we occassionally give our take on big news). We're more focused on providing specific, daily tips and information that SEO/Ms and webmastesr can use in their site optimization efforts. If you're some...

Weigh in on Article Trades

Lots of people are doing article trades or posting them out for massive distribution. They do this hoping for a traffic flow and also for the links that will appear within the article or in their signature line.I think that this worked great in the early days of SEO, bu...

When Money Can't Buy You Link Love

What do you do when money doesn't appeal to your link targets. This happens to me all the time - sometimes because they're an educational institution, a non-profit or simply a webmaster who doesn't want to "compromise". If purchasing "advertising" links becomes impossible, there are some great ways around it that I've used successfully. Know Before You Ask - When...

Debating the Value of Outbound Links

Over at Sitepoint forums, Aspen (a very well-respected and knowledgable member of their community) disagrees with me on whether outbound links on a web page can affect your rankings at the search engines. My views: "I believe that search...

In SEO, Do You Get What You Pay For?

Search Engine Optimization has been described as an art, a science, a practice, an abomination and a career by those in and around the industry. But, to most outsiders learning about the practice for the first time, SEO is primarily seen as a service that professionals provide to clients. Although I'm often in the professional seat, I have become a client of many well known SEOs and secondary p...