The Moz Blog

New Article Listing 93 Ranking Factors

With the help of some friends from SEOChat, I've compiled a list of 93 metrics that may play large or small roles in determining how search engines rank documents in a query. This list is by no means comprehensive, but it does offer a great deal of information about each factor, as well as a relative measure of each factor's perceived importanc...

Seeking Contributors

With EGOL and I the loan wolves running SEOmoz, I think it's time to find some new talent to write for the site. SEOmoz, as you know, doesn't deliver copies of the daily headlines (although we occassionally give our take on big news). We're more focused on providing specific, daily tips and information that SEO/Ms and webmastesr can use in their site optimization efforts. If you're some...

Weigh in on Article Trades

Lots of people are doing article trades or posting them out for massive distribution. They do this hoping for a traffic flow and also for the links that will appear within the article or in their signature line.I think that this worked great in the early days of SEO, bu...

When Money Can't Buy You Link Love

What do you do when money doesn't appeal to your link targets. This happens to me all the time - sometimes because they're an educational institution, a non-profit or simply a webmaster who doesn't want to "compromise". If purchasing "advertising" links becomes impossible, there are some great ways around it that I've used successfully. Know Before You Ask - When...

Debating the Value of Outbound Links

Over at Sitepoint forums, Aspen (a very well-respected and knowledgable member of their community) disagrees with me on whether outbound links on a web page can affect your rankings at the search engines. My views: "I believe that search...

In SEO, Do You Get What You Pay For?

Search Engine Optimization has been described as an art, a science, a practice, an abomination and a career by those in and around the industry. But, to most outsiders learning about the practice for the first time, SEO is primarily seen as a service that professionals provide to clients. Although I'm often in the professional seat, I have become a client of many well known SEOs and secondary p...

Ask Jeeves Does Gift Search

Ask Jeeves noted on their blog today that they've got a new gift search service and it's awesome. It's so much fun to play around with all the different personality types and ages and other demographics to see what they'...

Neuromarketing

Rather than ask samples of the population to watch ads and write their responses down, neuromarketing uses MRI scans to identify what types of brain activity correspond to different ad messages and p...

Bumvertising

This 22 year-old econ major from my alma mater has been using the local indigent population to score one of the most creative link building ideas I've seen in years. And, to top it off, I can actually see the guys holding his poker signs from my office window. Definitely worth a look and a read....

Cre8asite's Website Hospital

The various webmaster and SEO/M forums on the web all offer their own versions of a peer review for member websites, but no one does as good a job as Cre8asite forums with their ...

A Non-SEO View of How to Get Blogged

TechCrunch has a post from last Friday - Top Ten Things You Can Do To Get Blogged - that explains carefully and simply how the company chooses Web 2.0 companies to be profiled or written about on their site. While this a...

Dirty Tricks at the DMOZ

I watched a nasty trick take effect at the DMOZ today. Apparently, unscrupulous editors have been getting more and more black hat about using particularly clever techniques to foil their competitors who are listed at the directory. This particular technique came to me via an online acquaintance whose name I promised not to mention. This editor's technique, as he controls some real estat...