The Moz Blog

Digging up Dirty DNS Deeds

SamSpade.org has a fantastic collection of tools for digging up everything from falsified IP addresses to browsing the web anonymously to checking traceroutes, running whois and reverse lookups and much more. The site's super-clean, minimalis...

Katrina & the SEO World

Hurricane Katrina has taken a devastating toll on the gulf states of the US and the people who lived there. The SEO world has responded with a variety of donations and contributions, as well as threads, posts and information relating to the subject. DazzlinDo...

Great Books for Webmasters

Don't think that everything about SEO and building websites can be found on the web. Over the past two years I have read many books about these same subjects that were printed on paper. So if paper books are off your radar screen these days here the BEST three from my long reading...

A Little Bit Naughty

Google's SafeSearch feature doesnt' strongly affect most of us in the non-adult industry, but I came across a fun little tool yesterday that I thought was worth mentioning. Monzy's UnSafe Search is a play on Google's adult filtering and conducts a search at Google with SafeSearch on and off, then filters out those results that...

Librarian's Directory

The two groups most commonly associated by search engines as being interested in things like link data and information retrieval technology, outside of their own engineers, are librarians & SEOs. The first group are typically lauded while the second receives both internal and external...

Mr. Cutts... Your Pants are on Fire

Matt Cutts is one of the friendliest, most fun people to be around at an SES conference. But, like all of us, he's not infalliable and is prone to make mistakes once in a while. Far be it from me to criticize him, however, as I too have notorious errors of judgement ...

Got 15 Minutes? We've got a new SEO/M Exam

After a much longer than expected delay from May, when I posted the original SEO Quiz, we've got a new, full-featured SEM Exam. It's fun and a great way to pass the last few lazy days of...

Throwing Out the Book on SEO!

OK... It's a new day in my office. I am changing my focus away from the standard SEO optimizing stuff and instead putting my focus where it really belongs - getting site visitors to embrace my site. Let's call this SEO for SITE VISITOR ACTIONS. I think that the search engine...

Unconventional Link-Building Ideas

Everybody talks about recip link trades, directory submission and buying links. How about let's share a few unconventional link-building ideas here. I'll give you my best three and if every person who reads this adds just one more we will build one of the best collections on the web. Ask for the Link: If you have content that people will link to naturally then plant a seed in the mi...

If You're Going to San Francisco

I'm heading out of town for the weekend (and an additional two days next week). We're landing in Oakland, but staying near Union Square in San Francsico from Saturday to Tuesday. While I'm away, EGOL will be blogging ...

Thinking about Off-Topic Links

So-called "off-topic" links, those which are not directly related by subject matter on the linked-to page, have been getting some bad press lately. One of the problems with rejecting the idea of off-topic links from a search engine's perspective, is that the index of WWW would be unspiderable if they didn't exist. Besi...

Cross Marketing on Your Website

I've seen a lot of great comments here at seomoz.org since Rand turned on the comment buttons. I'd like to challenge all of the members to do a little brain storming on cross marketing. How can you make money selling "Product A" on a website that is all about "Topic B"? I'll give an example below and I ask you to comment with another idea on how this might work. It might open up some creative thin...