
The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.


Bum Rush the SEOmoz Tools
We're nearing completion of the fixes, error removals and problems associated with the SEOmoz tools, but we need your help. When the tools get slammed is when they're at their most vulnerable, so we invite you today to run all the reports you've been putting off and see how accurate our data is - some tools are still returning bad results, but ...
New Service for Invoicing
I got a call yesterday from Michael McDerment over at 2ndSite. He's hoping that SEOs will start using their software to manage clients & projects, conduct invoicing and keep track of their work. It's not a bad product, actually, probably wor...
Gauging Keyword Performance
Today has me thinking on the subject of measuring keyword performance. I'm about to begin a relatively large scale campaign on both the organic and PPC side for a client and have wrestled with the neccessary facts and figures to track in order to have reasonable metrics. Here's a sh...
167 Days to Christmas & 37 Signals has Advice
37 Signals has a list of holiday "to-do's" on your e-commerce website to prepare it for the holiday shopping season. Since Christmas often accounts for up to 40% of a store's entire yearly profits, there's no doubt ...
A New Home Page
On the suggestion of a friend, I've changed my home page to a new location, Wikipedia's Random Article page - it's a special feature and has to be manually entered as the home page for your web browser, but it's a great way to learn something new every time you start surfing. If it bogs down workflow too much, I may change back, but for ...
Mis-directing and Re-directing Advertisements
A friend pointed me to a unique form of advertising, conducted by the company AdEngag. This particular incidence was caught on the 'I am Bored' site, which practically deserves its own link if it weren't for the fact that no...
Nike Dodges Apology Being Indexed
Since 1968, a blog I recently came across, points to Nike's fascinating technique of using a gif image of their ...
Web Color Schemes
In the world of web design, one of the most frustrating topics I butt my head up against is color scheme. I search and search the color wheel in Photoshop and scour the web to help inspire me on themes that will work for a client or a site. Luckily, I now have some help, and ...
SEO's Grim Reaper
Threadwatch has a terrific (though poorly titled) thread (hats my arse) today on the demise of SEO. There are intelligent opinions from both sides, primarily in the comments on Nick's somewhat over-the-top post - a response to a ...
What do Houses of Ill Repute and Link Buying have in Common?
Over at WebHostingTalk, a very popular forum in the web hosting industry, there's a thread about buying links vs. earning them. The advice tends towards a ...