The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
A Glossary of Information Retrieval Terminology
Many times when reading through complex threads, research papers or even blogs by some of the more advanced SEOs in the industry, I get lost in the meaning of terms and an entire paragraph or document can be lost to my ignorance. Luckily, great resources like the...
What can WordNet be used for?
WordNet is a lexical database (a collection of words) that has been used by major search engines and IR research projects for many years. The database can be accessed through Princeton University's website and even ...
Child Inheritance at Google
An incredibly revealing post on some theories about Google's changes over the past 12 months was first noted by TW. However, the quantity and quality of information p...
SEO Links from Del.icio.us
I've blogged previously on the subject of Del.icio.us, but this time I want to examine our own, specific field and the links that spring up from the tagging community. Del.icio.us has a large base of users, yet few of these issue SEO tags...
Indexing Summit at SES NYC
At the end fo February, representatives from all four of the major search engines - Ask, Yahoo!, MSN & Google - will be attending a conference on the topic of search engine indexing. A fantastic ...Level Up Your SEO Skills With Our Free Training
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Steve Krug's Advanced Common Sense
One of the first requirements for anyone considering building or operating a website should be Steve Krug's miraculous book - Don't Make Me Think. This short, 3-hour read has been next to my...
Link-Content & Link-Clustering Conjectures
In a paper titled, Lexical and Semantic Clustering by Web Links, Filippo Menczer of the Dept. of Computer Science at Indiana University, sets out...
Back Door to Google Rankings
Google has been keeping new websites out of its top rankings positions for nearly 1 year. Sadly, this has made the results far less relevant for ordinary users. Google probably assumes (hopefully incorrectly) that their brand loyalty will never die and that the prevention of SEO t...
Term Weight & Glasgow Weight vs. Keyword Density
For search engines, keyword density has long been held to be a reliable measure of the concentration of a particular keyword or phrase on a specific page. However, this method of mesurement has long been known in the scientific community to be a poor repres...
Media Content & Web Search
As Google, Yahoo! & the major engines dive into rich media and alternative data sources (news, video, images, etc.), it's important for SEOs to keep on top of the changes and how best to optimize for them. Image searches are already a great source of traffic for sites t...