The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Link-Content & Link-Clustering Conjectures
In a paper titled, Lexical and Semantic Clustering by Web Links, Filippo Menczer of the Dept. of Computer Science at Indiana University, sets out...
Back Door to Google Rankings
Google has been keeping new websites out of its top rankings positions for nearly 1 year. Sadly, this has made the results far less relevant for ordinary users. Google probably assumes (hopefully incorrectly) that their brand loyalty will never die and that the prevention of SEO t...
Term Weight & Glasgow Weight vs. Keyword Density
For search engines, keyword density has long been held to be a reliable measure of the concentration of a particular keyword or phrase on a specific page. However, this method of mesurement has long been known in the scientific community to be a poor repres...
Media Content & Web Search
As Google, Yahoo! & the major engines dive into rich media and alternative data sources (news, video, images, etc.), it's important for SEOs to keep on top of the changes and how best to optimize for them. Image searches are already a great source of traffic for sites t...
Visual Page Segmentation & MSN
An incredible research paper from Microsoft highlights the advancements in search engine link detection technology. The paper, VIPS: a Vision-based Page Segmentation Algor...Level Up Your SEO Skills With Our Free Training
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Search Partnerships & Manual Manipulation of the SERPs
Manual manipulation of the search engine results was first publicized by Yahoo!'s use of the H=0/1/2/3 phenomenon. This surprising discovery alerted SEOs to the fact that for very popular k...
Scientific American Covers the World of Search
An excellent, in-depth article from the Scientific American was published earlier this week. The article goes deep inside the search industry and discusses many of the cutting edge technologies and ideas that are propelling the growth and innovatio...
Chart of Google's -asdf Phenomenon
SEOmoz has put together a small chart analyzing the top 20 results for two searches at Google, one a normal 2-word phrase, and the other with much discussed -asdf filter (done by appending 15 -asdf onto the back of the query). The two unique results sets have been a...
Yahoo! a Better Buy
An article in Forbes - Yahoo!'s Growth Prospects 'Superior' To Google's - notes that Merrill Lynch has upgraded earnings estimates for Yahoo! w...
Using RSS Readers to get the Latest SEO News
The use of RSS has greatly expanded over the last 18 months, with every blogger on the web expounding on the virtues of subscribing to feeds. This process may seem daunting to the SEO & web reading neophyte, but luckily, this system is actually quite easy to ...