The Moz Blog

5 Ways to Use Search as a Growth Channel for B2B in 2021

B2C and e-commerce businesses have more search traffic opportunities than B2B, but no matter how few search visits, B2B sites still have options for optimization. Here’s how to capitalize on them in the year ahead.

Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

Larissa Lacerda of Rock Content demonstrates how to win snippets quickly by focusing your strategy on search entities.

Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

The Moz Learning Team has put in many, many hours of work to develop a technically focused, in-depth training series that hones in on the nuts and bolts of technical SEO. We’re thrilled to announce the launch of the Technical SEO Certification Series through Moz Academy.

SEO Forecasting in Google Sheets

After the success of a 2015 article in which he shared a free forecasting tool, Tom has created a new, free spreadsheet template to forecast how your SEO efforts will affect your site traffic. In this post, he shows you how it works and how to use it, and then how to build your own (better?) version.

The Anatomy of the Perfect Pitch Email

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories.

Finding Keyword Opportunities Without Historical Data

3.5 billion queries are searched every day, and 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide.

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

The team at Tao Digital Marketing breaks down how they were able to go above and beyond for their client, Fleetcover, using four strategies that increased leads by 751%, keywords by 259%, and impressions by 535% — all with a small SEO budget.

Study Confirms Moz Has the Largest Link Data Set

In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient.

Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Moz's local SEO subject matter expert, Miriam Ellis, conducted a one-year Google Local Finder study, tracking a local finder for a single query to see if anything brands or the public did could shift the top eatery out of its #1 spot. Here are the results.

A (Re)Introduction to Guest Posting

Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out!

4 SEO Strategies for Programmatic Sites

Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Roy explores the four major SEO challenges you'll encounter when dealing with programmatic pages, and unpacks how to overcome them.

The Best-Laid Plans: Can We Predict Anything About 2021?

How can we possibly plan for 2021 after the events of 2020? Dr. Pete reviews known Google events, what the COVID-19 timeline might look like, and how to prepare for re-opening.