The Moz Blog

8 Unconventional Ways to Generate Qualified B2B Sales Leads

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.

Investigating Traffic Upticks

Jo Cameron, Moz’s Learning Team Manager, talks through the journey you begin when you notice a sudden change in traffic to a particular page on your site, including how to determine where traffic is coming from and what to do with the increased attention.

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021.

The Evolution of SEO [Video Presentation]

Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.

2021 Local SEO Success: Expert Tips & Predictions

There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. You’ll find those here today from four local SEO experts, along with Miriam's predictions for the year ahead.

The Link Building Webslog

This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.

They're Simply the Best: The Top 25 Moz Blog Posts of 2020

We've put together a list of the most-read Moz Blog articles of 2020. See what made the cut for most popular, and read the best posts you may have missed!

The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

Local SEO expert Miriam Ellis shares results from her analysis of the top local-pack-ranked grocery store in each of the 50 US capital cities, and summarizes the practical tactics she's learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times.

Avoiding False Conversions in Google Analytics

There are a huge number of ways you can track conversions in Google Analytics, and a huge number of ways to screw it up. This post is going to focus on some of the main ways you can mess up conversions when you’re basing them on users completing a form and then landing on a thank-you page.

SEO Competitive Analysis for B2B — Whiteboard Friday

In our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.

What's Changed and What Hasn't: The 2020 Moz Blog Reader Survey Results

In the last three years, our industry and our world have seen massive shifts. Here are our top takeaways from the 2020 Moz Blog Reader Survey.

Google's December 2020 Core Update: By the Numbers

On December 3rd, Google announced that they were rolling out the latest Core Update. Seven days out, here are the trends we've seen.