The Moz Blog

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

However you use GSC search performance data, you can turn it into a masterpiece that ensures you get the most out of your search performance metrics! To help you get started, Izzi Smith demonstrates some advanced and, frankly, exciting patterns that she's come across often while analyzing search performance data.

How to Create 10x Content — Best of Whiteboard Friday

Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out.

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

It’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive. Amanda explains how you can earn this type of coverage and its corresponding benefits for your brand.

Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. As Moz tends to do, we’re pioneering a new manner of calculating Page Authority to produce superior results. Here are some of the ways we’re changing things up.

Title Tags SEO: When to Include Your Brand and/or Boilerplate

Title Tag SEO: If your websites are like Moz, they include a fair amount of extra boilerplate in the title tags: things like your brand name or repeating text that appears across multiple pages. Should you include these elements in your titles automatically?

Google Ads Mistakes to Avoid — Best of Whiteboard Friday

SEO and PPC can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday, Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall.

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

In this post, Ian gives you step-by-step guidance on how to report on rank change — as well as a couple other filtering and reporting tips — while using the new STAT connectors within Google Data Studio.

How Big Is the Gender Gap Between Men and Women in SEO?

Just how big is the gender gap in the SEO industry, and how does it translate to tangible things like pay and job titles? To find out, the team at North Star Inbound mined the data from their State of SEO 2020 survey. Here are some of the things they learned.

Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

What does it take for an agency to see success in a constantly changing industry? From confidently raising your prices to knowing when to say no, Russ Jones covers four essential tactics that'll ultimately increase your bottom line in this Whiteboard Friday.

Creative Diversification — More Hooks and Less Risk for Link Building

To give your link building campaigns the best chance in the outreach stage, you need to ensure there is enough creative diversification during the production process, especially for data-led pieces and surveys.

Fifteen Years Is a Long Time in SEO

Will Critchlow has been in an introspective mood lately, and it's had him looking back over what’s changed and what hasn’t over the last 15 years in the SEO industry.

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience.