The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Adjusting Paid Campaigns During a Recession
Businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12-24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan accordingly.
Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday
In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.
How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)
Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. The use of SMS chatbots could be a way for you to look outside your normal list of solutions. In this post, Robin gives you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets.
Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro
In this series of Daily SEO Fix videos, the Moz onboarding team takes you through workflows using the Moz Pro tools. We help you coast through your rankings analysis to gain some actionable insights, from tracking your performance against your competitors to making impactful improvements to your pages.
What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday
We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search.Level Up Your SEO Skills With Our Free Training
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6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT
Thanks to the helpful feedback of STAT customers, we’ve been hard at work building six Google Data Studio Community Connectors to help pull STAT data into Data Studio. Fortified by beta testing and your thoughtful input, we're excited to launch the six connectors today!
The Real Short-Term and Long-Term Results of Content Marketing and Digital PR
Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.
The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday
Some of your campaigns are bound to fail, but that doesn't mean they're beyond help. In this popular Whiteboard Friday, MozCon speaker Shannon McGuirk provides a five-step plan for resuscitating dead content campaigns and setting them up for success.
Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise
In a break with tradition, participants in the Moz State of the Local SEO Industry 2020 Survey placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1.
Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)
If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.