The Moz Blog

Better Content Through NLP (Natural Language Processing)

Writing content that is easier for Google, a robot, to understand can actually make you a better writer and help you write better content for humans. Learn about how Google uses NLP (natural language processing) to truly understand content, and how you can harness that knowledge to better optimize what you write for people and bots alike.

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? Britney Muller presents a brand-new series of super quick and useful videos designed to help you do better, easier keyword research.

It's Content and It's Links – Are We Making SEO Too Complicated?

Are we overcomplicating SEO? Andrew Dennis argues that we should focus our efforts on the two things it all boils down to: content and links.

9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike, but it can be a chore to put them together. We’ve introduced 9 custom report templates to help you report on what matters.

The Content Distribution Playbook

Ross Simmonds reveals how to ramp up distribution so that your content resources — be they blog posts, videos, whitepapers, or more — are reaching the right people on the right channel at the right time.

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Franchises know how to market at the national level, but often lack the tools for reaching their local consumers. What they need is marketing plan capable of scaling from national priorities to hyperlocal customers — this excerpt from our guide explains how.

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

What's on top when it comes to marketing tactics real people love? (Spoiler: search is pretty darn loved.) Check out the top takeaways from marketing agency Fractl's recent survey on which inbound & outbound tactics are the most (and least) popular.

What Is BERT?

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

Finding Ideas for a Video Series or Podcast

Have you ever wanted to break into the podcast or video series scene, but get stuck at the ideation phase? Join Phil Nottingham as he explores how we can both uncover great ideas for a series and follow through on them in this Whiteboard Friday.

This Is What Happens When You Accidentally De-Index Your Site from Google

Imagine it: the worst has happened, and a code deploy wipes your site from Google's index. What do you do? Take notes on this real-life hard lesson when their search presence was cut by 1/3 due to exactly that.

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

There's a quiet opportunity in local SEO that could mean a conveniently unique competitive advantage for your clients: local product kiosks. Google has confirmed that these are eligible for listings apart from the main business page — could they be right for you?

Hypothesis Testing in SEO & Statistical Significance

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.