The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Take the 2019 Local Search Marketing Industry Survey
It's almost 2020 (where does the time go?) and we're back with our second annual Local Search Marketing industry survey! If you market a local business, lend us your thoughts and be entered to win a Visa gift card.
The Featured Snippets Cheat Sheet and Interactive Q&A
Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!
Machine Learning 101
Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.
SEO Analytics for Free - Combining Google Search with the Moz API
Wrangling free data into actionable insights is a key skill for any SEO analyst. In today's post, learn how to pull together data from Google and the Moz API to harvest valuable information from the SERPs and turn it into smart recommendations for your clients.
5 Things You Should Know About "People Also Ask" & How to Take Advantage
People Also Ask boxes represent growing opportunity in the SERPs, but they're not the most straightforward SERP feature around. Learn all about PAAs and how you can start optimizing for them today.Level Up Your SEO Skills With Our Free Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Intro to SEO Competitive Analysis 101
In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap analysis, link gap analysis, top content analysis, and a brand-new guide from Moz all about analyzing your SEO competition.
The Practical Guide to Franchise Marketing: How People Buy Now
Franchises face unique challenges when it comes to local marketing. Customers no longer shop the same as they did 5 or 10 years ago. Learn how franchises can think locally to meet new shopping habits head-on.
New SEO Experiments: A/B Split Testing Google's UGC Attribute
We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinking about testing next.
Featured Snippets: What to Know & How to Target
Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.
Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool
If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis.