The Moz Blog

How We Grew Blog Traffic by 650% in Two Years — Organically

Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years.

Custom Extraction Using an SEO Crawler for CRO and UX Insights

The e-commerce data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.

The 2019 Holiday Checklist for Local SEO Heroes

A lot of time and care goes into crafting happy holiday customers. Download the free updated Local SEO Holiday Checklist to make sure your agency is ready to attract (and keep) more customers this season!

6 Ways to Get More Organic Traffic, Without Ranking Your Website

It's not always possible for your site to be competitive in the SERPs on its own. Luckily, Ryan Stewart is here to share six ways to grow organic traffic outside of hitting those top-ranking positions yourself.

How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Friday

If you want a quick hack to write content for featured snippets, this isn't it. But the inverted pyramid method of writing *can* help you craft intentional, rich content that will help you rank for multiple queries and win more than one snippet at a time—learn how in this classic Whiteboard Friday featuring the one and only Dr. Pete!

Google Review Stars Drop by 14%

On September 16, Google announced that they would be restricting review stars in SERPs. According to our data, page-1 SERPs with review stars dropped 14% over a two-day period, with much larger drops in Real Estate and Finance.

New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins

Images are driving more traffic than ever before. What are some tools you can leverage to better optimize your image SEO and capitalize on the opportunity?

How to Onboard Clients with Immersion Workshops

Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer — learn more in this Whiteboard Friday.

How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole.

10 Link Building Lies You Must Ignore

Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it.

E-A-T and the Quality Raters' Guidelines

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

An Agency Workflow for Google My Business Dead Ends

Your clients don’t just count on you to churn out rote work. In Google’s increasingly walled garden, the agency which can see over the wall tops when necessity calls is bringing extra value.