The Moz Blog

Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google.

MozCon 2019: Everything You Need to Know About Day Three

The last day of MozCon came and went faster than a toupee in a fan factory.

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking.

MozCon 2019: Day Two Learnings

Day two of MozCon had it all: local search, content marketing, dogs, E-A-T, voice search, and so much more.

MozCon 2019: The Top Takeaways From Day One

Topics ranged from local SEO, link building, and Google tools, and there was no shortage of "Aha!" moments. And while the content was diverse, the themes are clear: search is constantly changing.

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it?

New Things I’ve Learned About Google Review Likes

Our local search expert looked closely at the review like button — its uses, abuses, and industry opinions about it. She even spoke to three different Google reps. Here's what she discovered.

How to Make a Technical SEO Recommendation

After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. Benjamin Estes presents his framework for making technical recommendations to clients and stakeholders to best position you for success.

How to Talk to Your Clients in a Language They Understand

The words and phrases that mean a lot to us as SEO professionals mean little or nothing to our customers.

How to Set up a Well-Integrated Effective Link Building Campaign

How do you build links now that most self-serving link acquisition tactics are frowned upon by Google and can result in lost search visibility?

All Links Are Not Created Equal: 20 Graphics on Google's Valuation of Links

In this post, we'll walk you through 20 principles of link valuation that have been observed and tested by SEOs.

How to Deliver JSON-LD Recommendations the Easy Way

When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it's a daunting task to add the necessary markup. In today's Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way.