The Moz Blog

Using STAT: How to Uncover Additional Value in Your Keyword Data

As long as searchers are searching, brands need to stay on top of the constantly changing SERPs. To do that, you need to make the most of your keyword data.

Link Building in 2019: Get by With a Little Help From Your Friends

In 2015, this outreach approach resulted in a 187% increase in email reply rates. But would the same approach work in 2019?

How to Monitor Hreflang Performance With Dynamic Tags in STAT

Telling a valuable story about complex code, one that will resonate with clients, is no easy feat. But dynamic tags in STAT help transform all that data into easily digestible narratives.

The Easiest PR-Focused Link Building Tip in the Book

Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!

The New Moz Local Is Here! Can't-Miss Highlights & How to Get Started

The new Moz Local is here, and it's chock full of new features that'll help you maximize your online local presence!

The Ultimate Guide to Exploring Seattle This MozCon

Soak up every second of Seattle this July at MozCon with our curated list of things to do in the Emerald City.

Did Google's Site Diversity Update Live Up to its Promise?

Deep dive into Google's site diversity update. Across 10,000 keywords, SERPs with 3-5 organic results from one site improved marginally. There was no improvement in SERPs with 6-10 results from a single site.

5 Ways You Might Mess up When Running SEO Split Tests

SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be confident that what you’re spending your time on is actually going...

SEO Whitepaper: How Distance and Intent Shape a Local Pack

When every SERP is a local SERP, understanding how Google creates them is essential — which is why we’re unpacking the local pack.

How to Strategically Think About Technical SEO

Have you considered that the way you think about technical SEO could be hindering or helping your success? Ben Estes shares his agency's tried-and-true framework for tackling technical SEO quandaries strategically.

How to Leverage Offline Events for Link Building

Marketing at scale starts with strong relationships. And you can transform those relationships into valuable backlinks.

How to Automate Keyword Ranking with STAT and Google Data Studio

Unlock the power of your keyword data with Google Data Studio and STAT’s API.