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Underpants Gnomes Business Model

Online Advertising
Rand Fishkin

Table of Contents

Rand Fishkin

Underpants Gnomes Business Model

Online Advertising

Pat at ConversionRater has a hilarious post on the similarities between some Web 2.0 business models and the underpants gnomes of South Park.

  1. Collect underpants.
  2. ????????
  3. Profit!

Somehow, I don't think these guys are getting a lot of funding.

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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