Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using phrases like 'NO 1' or 'Best' int he title tag
-
Hi All,
Quick question - is it illegal, against any rule etc to use phrases such as
'The No 1 rest of the title tag | Brand Name'
on a site?
-
Yep, this would work within the travel sector - The UKs No1 Destination etc etc.
I think it would only benefit the CTR, if the offering is indeed the best, or the client is happy to claim they are the best at what they do.
Thanks Guys
-
Applies to Travel for sure. Personally I think if you have the "award" or proof that you own the status as No 1 then use it. Your title tag is like your sales pitch. If you sell shit to me and you are the No 1 or the Best and don't say it, you might have missed new customer. I am more likly to click on something that claims to be No 1 or the Best, however, if I get there and it isn't true then bey bey. So I don't think it could hurt unless it's not true.
-
I was thinking more on the lines of improving CTR, as opposed to focusing blindly on a keyword stuffed title purely for the rank, like all the others in the top 5 in this niche.
Now the sites ranking, a more prominent way of attracting / making the listing stand out is required, so looking for valid options.
-
How many people search for "no1 android phone"? No many, so why put it in your title?
I would do some keyword research and target those terms.
-
Hi Matthew
I wouldn't have thought it would cause any problems as long as it was true.
If you can truthfully claim to be the 'best' or 'No1' in your business market its worth double checking that there are keywords based around this for your brand/business before changing your title tag.
Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content hidden behind a 'read all/more..' etc etc button
Hi Anyone know latest thinking re 'hidden content' such as body copy behind a 'read more' type button/link in light of John Muellers comments toward end of last year (that they discount hidden copy etc) & follow up posts on Search Engine Round Table & Moz etc etc ? Lots of people were testing it and finding such content was still being crawled & indexed so presumed not a big deal after all but if Google said they discount it surely we now want to reveal/unhide such body copy if it contains text important to the pages seo efforts. Do you think it could be the case that G is still crawling & indexing such content BUT any contribution that copy may have had to the pages seo efforts is now lost if hidden. So to get its contribution to SEO back one needs to reveal it, have fully displayed ? OR no need to worry and can keep such copy behind a 'read more' button/link ? All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
Image naming best practices?
While I have found many good sources of information for naming images for SEO purposes, I'm having trouble finding an up-to-date, exhaustive and authoritative source for image names, alt tags, etc. For instance... Max characters for image name? Max hyphens? How descriptive should you be? "ice-cream-flavors-icon_._jpg" or "ice-cream-flavors.jpg" or simply "ice-cream.jpg" How similar should the image name, alt text and page title be? At what point are you overusing a keyword? Rules to follow? So much more, but you get the idea! Anyone have a good reference or an answer to all things related to images and SEO? Thanks!
On-Page Optimization | | OSD0 -
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
On-Page Optimization | | Web3Marketing870 -
Does a phone number in the title tag hurt your rankings in SERP?
Hi Mozzers, One of my client is a carpet cleaner and I was wondering if adding a phone number into the title tags would hurt our rankings . I am asking because the client has mentioned it and that we do have some space to add a phone number into the tag. Thanks
On-Page Optimization | | Ideas-Money-Art0 -
URL best practices, use folders or not ?
Hi I have a question about URLs. Client have all URL written after domain and have only one / slash in all URLs. Is this best practice or i need to use categories,folders? Thanks
On-Page Optimization | | 77Agency0 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0 -
Are Amazon meta tags efficient?
We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this: | Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden Is this a well developed description tag? |
On-Page Optimization | | KnutDSvendsen
|0