Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Selling Products with a similar meta description
-
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general.
Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that.
Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
-
Hi Roy
Well in that case then i would be wary of duplicate content & descriptions etc
I would really focus on trying to develop content/product descriptions to highlight differences between them
This is almost certainly worth watching: http://outdoorsrank.com/webinars/ecommerce-seo-fix-and-avoid-common-issues
Cheers
Dan
-
I know it's time consuming but best would be to create unique content for all those. You can play a lot with differences between keywords, call-to-actions and unique selling points in the title and meta description.
-
Yes, I understand this. But, the products are similar but not variations.
For example bikes; have different models, types, but the overall descriptions are pretty much the same.
We have found customers prefer products of each to search rather then clicking options for this and that.
Hope this makes it more understandable to what I am trying to say.
-
correct! and include a canonical tag on the variations pages to the master
-
Hi Roy
It depends how similar the products are, if they are simply variations of the same products then i would just list the 1 product and then give multiple options for the different variations. For example 1 product page for 'Suede Shoes' with selectable further options/variations of that product i.e. Colours available (blue, red, pink) and size available (8, 9, 10 etc)
Hope that helps
All Best
Dan
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
Each page with a different meta description?
each page on my website represents a different department, can I program the header to show a different meta description on each page or should there only be 1 meta description tag per domain?
On-Page Optimization | | RonnieT0 -
Different meta-description per country?
I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this?
On-Page Optimization | | WeAreDigital_BE0 -
NOINDEX, FOLLOW on product page - how about images indexing?
Hi, Since we have a lot of similar products with duplicate descriptions, I decided to NOINDEX, FOLLOW most of these different variants which have duplicate content. However, I guess it would be useful in marketing terms if Google image search still listed the images of the products in image search. How does the image search of Google actually work - does it read the NOINDEX on the product page and therefore skip the image also or is the image search completely dependent on the ALT tag of any image found on our site? Thanks!
On-Page Optimization | | speedbird12290 -
Different page for each product colour?
Hi Guys, I've just read an ecommerce article that suggests it's a good idea to have a different page for each colour that the product comes in. However surely this will mean duplicate content? What are your thoughts? Have you put this tactic into motion and how did it go? Thanks, Dan
On-Page Optimization | | Sparkstone0 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0 -
How to handle Meta Tags on Pagination... page 2,3,4....
Seems that SEOMoz reports are considering my paginated pages as duplicate Meta Tags. For example, I have a product catalog with 5 paginated pages. Obviously the content on each page is unique and the URL ends in =4, =5 for the page number, but the Title and Description are the same for all the pages. Any suggestions on how to handle this? The pages other than page 1 are not indexed, so it should not be a big deal. But wondering if I should programatically ad the page number to the additional pages to show a difference?
On-Page Optimization | | paddlej0 -
Are Amazon meta tags efficient?
We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this: | Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden Is this a well developed description tag? |
On-Page Optimization | | KnutDSvendsen
|0
