Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
-
Hello Mozers!
I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword).
The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa.
Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)?
I have been told to set up different views of the same property, but do I really need that?
Please let me know what are you thinking.
Thank you very much.
DoMiSoL Rossini
-
Hi D.R.
To answer question 3, I just realized I sent you Classic GA setup - my apologies. Here is more information on how to set these up:
Cross Domain Tracking - Web Tracking (analytics.js)
Set up cross domain tracking Cross Domain Tracking (Google Tag Manager)To answer your questions:
1.) Yes, you can do that. Or you can break it down by hostname as well in your GA data if you don't want to create multiple views.2.) I would keep it under the same property. It makes it easier to consolidate your data and you're not clicking back and forth.
Hope this helps! Good luck!
-
Thank you for your kind answers.
Just to make sure I understand i have three more questions:
-
should I set the analytics property on domain.com then set a view pointing to lp.domain.com AND a view pointing to www.domain.com, having both properly filtered ?
-
At the moment I have the UA property set on lp.domain.com: wouldn't it be good as well to create a new property for www.domain.com (rather than two child views of the same parent Analytics property ? I guess this way I wouldn't need filtering.
-
By the way I omitted to tell that I am using Universal Analytics: will the references you provided still be applyable to me?
In the mean time I'll figure out how to actually do the filter and to make sure that this procedure is directly suitable with a Wordpress Plugin called Yoast Analytics, cause I am not sure I can edit the analytics code directly.
Thank you all again.
D.R.
-
-
Like Patrick already mentioned, what you could do is create a new view which is filtered based on the hostname. This should allow you to make sure you'll only have the data for lp.example.com in there.
-
Hi there
Google has resources on this - check out Tracking Multiple Domains - Web Tracking (ga.js).
Also, Moz has a great resource called How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains.
Hope these help! Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Top of funnel google ads campaign not hardly converting, why?
Hi, I really hope someone can help me with this. I'm running two search ad campaigns and a google shopping campaign in google ads. The search campaigns are targeting top-of-funnel keywords as the business doesn't have universally known collections which everyone would search for so they are just unique to my business. So the campaigns are driving traffic but really converting whereas google shopping is converting because searchers are looking for particular products so they're lower down the funnel closer to aking a purchase decision. I feel I've optimised the campaign well and for the most part, most keywords have 7/10 quality score. The landing page seems fine. However, our offering wasn't as strong as competitors so we've offered a discount the same as them to compete. Since I started google ads we have nearly doubled our monthly revenue and the product types targeted in campaigns have increased in quantity sold so it seems it's having an effect but the campaigns aren't showing a good performance. Does anyone have any suggestions or input that could help me? I looked at first interaction attribution model and even there it's not performing well which makes this even more difficult to resolve. I'm thinking I should enable USER id feature in Google analytics so i can track signed in users across devices which may then help attribute sales to paid search channel as I saw in search console that the keyword that generates the most traffic to the site is our brand name and we're not a well-known brand so makes me think they may be starting their buyer's journey on a work computer on their mobile and finishing on their computer at home as an example. However, I don't believe this will be the main cause or solution as I would only have data for signed in users which still won't give me the full picture. Also if the campaign is optimised effectively but conversions are minimal could not having many conversions affect quality score? If someone can help or provide me with a different perspective it would be much appreciated. Please let me know if I need to clarify or explain further. I hope I've made myself clear. Thanks, T
Paid Search Marketing | | TZ19820 -
Is there a way to track visitors that watched my video on YouTube and became a direct visitor to my website after the fact?
I am trying to understand the impact my commercials are having on website beyond just the clicks I get from YouTube as a referring site. Google is telling me there is not a way to track users that have viewed a video. I am trying to think outside of the box to figure out a way to use the remarketing cookie to my advantage. Google says there is not a way to track a user that watched a video and then eventually came to my site. But at the same time the "Earned Views" metric is similar to what I am trying to accomplish. As per Google, "An earned view occurs when someone who views your video ad and then watches another video or videos in a linked YouTube channel within 7 days of the ad view." So I want to be able to apply this same method to people that view my video ad and then surface on my website eventually. Please let me know your thoughts on this and if there is a way to accomplish this goal. Thank you
Paid Search Marketing | | JoeyPasq0 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
Google Shopping Feed being blocked by robots.txt
I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?
Paid Search Marketing | | sparrowdog0 -
Multiple Remarketing Tag on a single web page?
Hello, I'm using AdWords remarketing, I would like to know if I can use more than a Tag on a single web page. Thank you, Cristiano
Paid Search Marketing | | cristiano710 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0 -
Does anybody know of a good bulk import http response checker? The one I was using has disappeared and I can only find checkers that only take one URL at a time.
An example of something I'm looking for but I want to check multiple checkers: http://web-sniffer.net/
Paid Search Marketing | | SWKurt0
