Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Have an eBook. What is best practice for SEO?
-
Hello
We have a free eBook - its a great resource and great piece of content.
It is available to download on our website here - http://re-timer.com/the-product/how-to-sleep-better/
The book is available as a whole or as individual chapters (i.e. http://re-timer.com/app/uploads/2015/07/Chapter8.pdf?b0df38). The PDF chapters appear to be doing well in Google search for certain keywords. I can't measure this in GA though. I would like the eBook to assist the SEO of my website overall. If I create a web page and 'embedded' the PDF into it will Google still crawl this page?
At the moment we are also using this to collect email addresses, this is a nice to have and it is OK if people get the eBook without doing this (if they find a chapter in Google they currently don't have to enter their email address).
I'm sure lots of people have eBooks now. What is best practice and the best way to use this as a tool to maximise SEO for the whole website (http://re-timer.com)?
Thank you! Laura
-
Thank you so much Kristina
I thought there would be more benefits having it like a standard webpage, HTML.
Given we already have the eBook in PDF format (72 pages done by a graphic designer), I was wondering if there was a happy medium like creating new web pages and 'embedding' the PDF? This was suggested by the web developer however we weren't sure if/how it would benefit SEO.
I'm just trying to weigh up the cost vs benefit of creating many more html pages. Ideally, I don't think we would have gone with a PDF in the first place. I guess we had seen a lot of eBooks which are in PDF format.
Thank you!
Laura
-
Hi Laura,
It sounds like your ebook is assisting in the SEO of your website, since individual chapters are ranking. You can see how much of a page (or PDF) Google can read by searching for cache:[URL]. Here's Google's cache of chapter 8, which you shared.
But, you're on the right track, turning these pages into HTML pages will make them easier for Google to crawl, and you'll probably get more traffic out of it. Here's one way you could handle this:
- Keep http://re-timer.com/the-product/how-to-sleep-better/ as it is to encourage sign up
- Create a page for each chapter of the book, with the same content. Make sure to canonical the PDF chapters to the HTML counterparts.
- Link to those chapters somewhere else on the site, so it doesn't discourage people who land on the PDF download page.
That way, you get the benefits of the content individually, but keep the landing page.
Hope this helps!
Kristina
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What type of website is best for seo.
I need a new website for my health insurance business. What type is best for SEO? Many thanks
Web Design | | laurentjb1 -
How do elements that are displayed when scrolled impact SEO?
Hi, We are wanting to implement Animate.css and Wowjs on our site and were concerned about the SEO impacts. Basically when the page is loaded, if the element is not within the viewport then the HTML tag (i.e. div tag) have a style="visibility: hidden" and once the element is within the viewport it will change to have style="visibility: visible". Would having the style="visibility: hidden" negatively impact SEO?
Web Design | | KendallHershey0 -
Does too much inline CSS impact SEO rankings
Hello, Does implementing a lot of inline CSS have a negative impact on SEO rankings? I imagine it could affect page speed, but any other issues I might run in to?
Web Design | | STP_SEO1 -
Migration from HTML to Wordpress - SEO Implications?
I am in the process of having a wordpress site developed to replace my current HTML site. (I currently have my website in html and a blog in wordpress in a sub directory). I am doing this in phases to try and preserve as much of my good rankings as possible. My first phase is to replicate my site with the exact same pages, meta data, and site structure. I'm hoping that google will see this as not much change and not change my rankings for the worse. I also made it a goal that my site speed tests be at least equal to what they are now. We will have to 301 all of the URLs however since it will be going from /example.html to /example. I believe my blog will also need to move into the root directory as well, so I need to 301 all of those pages. I plan to wait a couple months for Phase 2. Phase 2 involves replacing old content (photo galleries), and introducing new content (virtual tours, videos, new pages, etc.) One of my reasons for moving to wordpress is to keep up with current trends a little easier since I have very little time. (I am owner, website maintainer, SEO - all on my own). My question here is three parts. 1. Do you think this strategy will work to preserve my current rankings? 2. Do you have any lessons learned or advice to share with me to make this as smooth as possible? 3. Do I really need to wait to add new content? I might get antsy and want to do it sooner! 🙂 Thank you in advance!
Web Design | | CalicoKitty20001 -
Community Discussion: UX & SEO – Your experience?
We've been looking at the relationship between SEO & UX a bit more closely lately on the blog. Our good pal Cyrus started the wheels turning with a tweet: https://twitter.com/CyrusShepard/status/748296076411625473 ...and that morphed into a Whiteboard Friday idea, which was filmed and posted here: https://outdoorsrank.com/blog/ux-vs-seo-whiteboard-friday We shared the story of one site that enjoyed rapid growth and that subsequently battled with managing that UX/SEO relationship on Thursday. And it's hard, right? UX and SEO teams often operate independently of one another, and may make decisions that affect one another's work. Sometimes it's a "hindsight is 20/20" situation. Sometimes the answer is so radical and impactful that you may want to settle for a "safe" alternative. I'd imagine many of you have encountered some big issues with user experience and search optimization in your day-to-day over the years. What's the most difficult situation you've encountered with this? How did you resolve it? (I'd bet money on there being some really creative solutions out there :). Is there a particularly challenging situation you're struggling with now that you'd want to share & crowdsource ideas for?
Web Design | | FeliciaCrawford3 -
Prismic.io CMS and SEO?
Looking for community feedback: Some of our In house developers want to use Prismic.io over Wordpress for it's alleged ease of organizing and "deploying" content. It's essentially a repository for content from which you make API calls to. It's a rather new platform. There a few posts in Quora around SEO but looking to see if anyone has had experience with platform. My concern is around page load times, excessive server requests, and content viewed as code. Any thoughts/ experiences would be much appreciated!
Web Design | | ArcherMalmo0 -
Best way to indicate multiple Lang/Locales for a site in the sitemap
So here is a question that may be obvious but wondering if there is some nuance here that I may be missing. Question: Consider an ecommerce site that has multiple sites around the world but are all variations of the same thing just in different languages. Now lets say some of these exist on just a normal .com page while others exist on different ccTLD's. When you build out the XML Sitemap for these sites, especially the ones on the other ccTLD's, we want to ensure that using <loc>http://www.example.co.uk/en_GB/"</loc> <xhtml:link<br>rel="alternate"
Web Design | | DRSearchEngOpt
hreflang="en-AU"
href="http://www.example.com.AU/en_AU/"
/>
<xhtml:link<br>rel="alternate"
hreflang="en-NZ"
href="http://www.example.co.NZ/en_NZ/"
/> Would be the correct way of doing this. I know I have to change this for each different ccTLD but it just looks weird when you start putting about 10-15 different language locale variations as alternate links. I guess I am just looking for a bit of re-affirmation I am doing this right.</xhtml:link<br></xhtml:link<br> Thanks!0 -
What is the best tool to view your page as Googlebot?
Our site was done with asp.net and a lot of scripting. I want to see what Google can see and what it can't. What is the best tool that duplicates Googlebot? I have found several but they seem old or inaccurate.
Web Design | | EcommerceSite0