Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. H2 Tag Backlink - is this safe?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    H2 Tag Backlink - is this safe?

    Intermediate & Advanced SEO
    2
    6
    1239
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • JohnPeters
      JohnPeters last edited by

      I have found that my site is getting a link from a good site, but my concern is that the link is in a H2 tag in the footer of the front page of the site

      Would getting a link from a site wrapped in H2 tags be safe?

      The anchor is my sites brand name

      1 Reply Last reply Reply Quote 0
      • Nobody1560986989723
        Nobody1560986989723 @JohnPeters last edited by

        Glad I could help! And thanks for the 'Good Answer' vote as well. Enjoy the rest of your day 🙂

        1 Reply Last reply Reply Quote 0
        • JohnPeters
          JohnPeters @JohnPeters last edited by

          Great thanks. Yes I think you are correct, the H tag is the same colour as the non link text so you dont actually know its a live link.

          I will ask them to change it.

          Thanks for helping, appreciate your time

          1 Reply Last reply Reply Quote 0
          • Nobody1560986989723
            Nobody1560986989723 @JohnPeters last edited by

            Oh well if it's actual content - i.e. they've written something about your business on the page and it's not just a 'footer link' then I can't see any problem at all in that being the link.

            I think you may find you get more traffic if the link is in the text or a 'View their website' style link after the content - as it's more obvious to users that it's a link off to somewhere. From an SEO perspective I can't see an issue with this, but in terms of traffic potential possibly a better place would be in or just after the content about your business.

            1 Reply Last reply Reply Quote 1
            • JohnPeters
              JohnPeters @Nobody1560986989723 last edited by

              Hi Martin,

              Yes its not site wide, its just in the footer on the page. We are a supporter of their business and they have put a small section about us on their site. The title of the section is our brand name and that is what is linked.

              Would it be better to ask for the heading to have the link removed, and the link to be put in the text?

              Yes their site isnt the best optimised from what I understand, but it does get a lot of traffic and has a lot of links to it.

              Their site is a non profit company

              Nobody1560986989723 JohnPeters 3 Replies Last reply Reply Quote 0
              • Nobody1560986989723
                Nobody1560986989723 last edited by

                I don't see how the H2 tag itself would be a problem. A bit strange from the linking site's on-page optimisation though.

                What concerns me is that it's in the footer - unless it's not site-wide that could be an issue. And it may not result in traffic for you due to it not being seen.

                The branded anchor text is good - as that's non-spammy.

                So just check

                • Not a site-wide link
                • That they could change it from a H2 as that's not great for their SEO. (Add value to them!)
                JohnPeters 1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • BradChandler

                  Redirect old image that has backlinks

                  Hi Moz Community! I'm doing an audit of a website and did a backlink analysis. In the backlink analysis, there is an image that has 66 backlinks but the image doesn't exist on the website anymore (it was on a website that was created in 2011 - 2 web launches ago).  I don't believe a 301 redirect will work for an image that doesn't exist anymore. How would I redirect the image URL (it's WordPress so we have a specific URL that other websites are linking to but get 404 errors) without going to each individual website and requesting they change the URL link? Any advice or recommendations would be great. Thanks!

                  Intermediate & Advanced SEO | | BradChandler
                  1
                • Kingalan1

                  Best Practices for Title Tags for Product Listing Page

                  My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
                  -Should we set listing not no index if they are not content rich?
                  -If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
                  -Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
                  -I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
                  | Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
                  | Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
                  | Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
                  | Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
                  | 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |

                  Intermediate & Advanced SEO | | Kingalan1
                  0
                • moon-boots

                  How to add Canonical Tags on Opencart Products

                  Does anyone know how to add canonical tags to product pages in Opencart? Is this possible to do in htaccess? If so, how specifically should it be written in? Please do not post any links to other pages which reference generic canonical information as I've read them all and none help. I'm looking for an Opencart specific answer, or a way to do it in htaccess.

                  Intermediate & Advanced SEO | | moon-boots
                  0
                • Tormar

                  Bit.ly backlinks

                  Hi all, what experience do you have with Bit.ly links? Can I use it for backlinking management?

                  Intermediate & Advanced SEO | | Tormar
                  3
                • s_EOgi_Bear

                  Wordpress Tag Pages - NoIndex?

                  Hi there. I am using Yoast Wordpress Plugin. I just wonder if any test have been done around the effects of Index vs Noindex for Tag Pages? ( like when tagging a word relevant to an article ) Thanks 🙂 Martin

                  Intermediate & Advanced SEO | | s_EOgi_Bear
                  0
                • Bio-RadAbs

                  Meta tags - are they case sensitive?

                  I just ran the wordtracker tool and noticed something interesting. The tool didn't pick up our meta description. It's strange as our meta descriptions appear in organic search results and Moz never reported missing meta descriptions.After reviewing other pages,  I noticed our meta description tag is written as the following: name="Description" content=" I never thought about this, but are meta tags case sensitive? Should it be written as: name="description" content=" Thoughts?

                  Intermediate & Advanced SEO | | Bio-RadAbs
                  0
                • veezer

                  HTML5 Nav Tag Issue - Be Aware

                  In checking my internal links with GWT, it is apparent that links within the nav tag in HTML5 are discounted by Google as "internal links" This could have major repercussions for designing your internal link structure for SEO purposes. I was surprised to see this result, as I have never seen it discussed. Anyone else notice this, or have any alternative views?

                  Intermediate & Advanced SEO | | veezer
                  0
                • BenRush

                  How long is it safe to use a 302 redirect?

                  Hi All, Lets assume there is site A and site B, both sites are live on the internet today as standalone businesses, but they sell very similar products. Site B has built up some link equity and will eventually become the domain for site A due to an organisational re-brand. For the time being however site A will remain, but site B needs to disappear temporarily, but not lose the link equity which has been built up against it. My current thinking is to 302 redirect site B to site A such that users and search bots accessing site B will be redirected to site A whilst leaving the link equity that exists against site B fully intact and allowing us to continue to grow it should we wish to. The question is, does anybody have a view on how long it is safe to use a 302 temporary redirect for? i.e., is 8-10 months to long. Thanks, Ben

                  Intermediate & Advanced SEO | | BenRush
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy