Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Category Pages & Content
-
Hi
Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages?
Thanks!
-
Hi
This is great, thank you for responding
Some really good examples!
Becky
-
Some other examples that come to mind, since it seems that so many ecommerce site owners overlook this opportunity:
- Home Depot - note how this top level category page - http://www.homedepot.com/b/Building-Materials/N-5yc1vZaqns and also a sub-category such as http://www.homedepot.com/b/Building-Materials-Drywall/N-5yc1vZar3d include great images, helpful tools, the actual products for that category, and also descriptive text at the bottom. All a shining example of ecommerce category pages with great SEO
- REI doesn't try to optimize as much as Home Depot but they do a good job as well - https://www.rei.com/h/cycling
- This is a decent example of a B2B site including some optimization on a category page - http://www.coastalcreative.com/product-category/large-format-prints/
- A good example of a category page not feeling like one - http://www.chameleoncoldbrew.com/our-coffees/ready-to-drink/
Those come to mind first. It actually is hard finding ecommerce sites that do category page SEO perfectly!
-
Great thank you for the detailed response
I also wanted to find out what opinions were on hub pages/user guides over category page content - management don't want the content to detract from products, so are hub pages the solution?
My only concern is that all this new content, will also take time to rank so will it in fact help the category pages enough as adding content to the category page itself?
Thanks!
-
(**I'm really sorry for the awful formatting of this comment. I'm having a really hard time getting the formatting to cooperate at all. I swear it's not user error but then again I could be wrong). Great question, Becky. I hope more people respond with good examples (Duluth Trading did not impress me, sorry Jordan). We're always searching for examples of ecommerce sites that do great on-page optimization on their category and product pages. It seems easy to find ecommerce sites with great design and intuitive filtering but rarely any that do any "next-level SEO" - which therein probably lies the answer that you don't "SEO" a page or page template, it happens by good design and functionality. We realize that, but it's still an on-going hunt to find any ecommerce sites that do anything unique or clever with the optimization of their content.
On-page aspects we look for are as follows:
Internal Linking:
- how many
- what anchor text
External Linking:
- do-follow or no-follow
- how many
- what anchor text
- target="_blank"
Description Copy:
- how many words, format
- how many subheadings
- formatting of subheadings
- do they link in subheadings
Images:
- how many
- what size
- alt text
- file name
- title and/or caption
Headings:
- how many h1s, h2s, h3s
- how many characters
- how many keywords
- how many variations of keywords
Structured Data:
- what do they markup with schema
- any schema that we're not already doing
Social Buttons:
- what social do they offer sharing to
- any unique or clever social share enablement
- do they offer text link to phone (a favorite of mine)
- email to friend
I'm sure there's even more to consider but that was my top-of-mind list. If I find or think of any good examples I'll come back and comment. I'm sorry that I don't have any great examples but I did want to chime-in to say that I think your question is a great one. Thanks.
edit: Someone linked to ModCloth in the comments on the Moz FB page that posted your question in the feed. From a simply design perspective, which is not my forte, ModCloth impressed me. Also, The Tie Bar. I'm also really impressed with The Wirecutter and their sister-site, The Sweethome.
-
Duluth trading co has some good examples of product level page content. However there isnt a lot of category level content on most pages. But I think they have some good examples and ideas anyone can borrow from.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
Duplicate content in Shopify - subsequent pages in collections
Hello everyone! I hope an expert in this community can help me verify the canonical codes I'll add to our store is correct. Currently, in our Shopify store, the subsequent pages in the collections are not indexed by Google, however the canonical URL on these pages aren't pointing to the main collection page (page 1), e.g. The canonical URL of page 2, page 3 etc are used as canonical URLs instead of the first page of the collections. I have the canonical codes attached below, it would be much appreciated if an expert can urgently verify these codes are good to use and will solve the above issues? Thanks so much for your kind help in advance!! -----------------CODES BELOW--------------- <title><br /> {{ page_title }}{% if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif %}{% if current_page != 1 %} – Page {{ current_page }}{% endif %}{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}<br /></title>
Intermediate & Advanced SEO | | ycnetpro101
{% if page_description %} {% endif %} {% if current_page != 1 %} {% else %} {% endif %}
{% if template == 'collection' %}{% if collection %}
{% if current_page == 1 %} {% endif %}
{% if template == 'product' %}{% if product %} {% endif %}
{% if template == 'collection' %}{% if collection %} {% endif %}0 -
Is it good or bad to add noindex for empty pages, which will get content dynamically after some days
We have followers, following, friends, etc pages for each user who creates account on our website. so when new user sign up, he may have 0 followers, 0 following and 0 friends, but over period of time he can get those lists go up. we have different pages for followers, following and friends which are allowed for google to index. When user don't have any followers/following/friends, those pages looks empty and we get issue of duplicate content and description too short. so is it better that we add noindex for those pages temporarily and remove noindex tag when there are at least 2 or more people on those pages. What are side effects of adding noindex when there is no data on those page or benefits of it?
Intermediate & Advanced SEO | | swapnil120 -
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
No Index thousands of thin content pages?
Hello all! I'm working on a site that features a service marketed to community leaders that allows the citizens of that community log 311 type issues such as potholes, broken streetlights, etc. The "marketing" front of the site is 10-12 pages of content to be optimized for the community leader searchers however, as you can imagine there are thousands and thousands of pages of one or two line complaints such as, "There is a pothole on Main St. and 3rd." These complaint pages are not about the service, and I'm thinking not helpful to my end goal of gaining awareness of the service through search for the community leaders. Community leaders are searching for "311 request service", not "potholes on main street". Should all of these "complaint" pages be NOINDEX'd? What if there are a number of quality links pointing to the complaint pages? Do I have to worry about losing Domain Authority if I do NOINDEX them? Thanks for any input. Ken
Intermediate & Advanced SEO | | KenSchaefer0 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
What are best page titles for sub-domain pages?
Hi Moz communtity, Let's say a website has multiple sub-domains with hundreds and thousands of pages. Generally we will be mentioning "primary keyword & "brand name" on every page of website. Can we do same on all pages of sub-domains to increase the authority of website for this primary keyword in Google? Or it gonna end up as negative impact if Google consider as duplicate content being mentioned same keyword and brand name on every page even on website and all pages of sub domains? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0