Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brand name not ranking in Google
-
Hi Moz'ers,
Could you help me with something I cannot seem to figure out by myself.
In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com.
Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38.
It would be wonderful if you could help me. Let me know if you need more information.
Best,
Simone
-
Simone,
I've meant to set the configuration in Google search console, going to: search traffic -> international configuration. There go to the country tab and select your country.
Best luck.
GR.
-
Hi Gaston,
Thanks for your help! I've added a hreflang to the site, is that what you mean with configuring the language in GWT?
Best,
Simone
-
Hello Simone,
I think this is a problem of regional targetting.
Well you are definetelly indexed. I get 290 results with site: search.
What i can see is that you have a gTLD and you want to rank for netherlangs. Have you configured the language in Search Console?
Cant see it from here, have you redirected the old site to the new one? That might help a little.Let me know if those already done, in order to dig further.
Best luck.
GR. -
Are you sure? I am finding your site with this keyword "spotler" on google.
-
Have you set up a Google + account? - https://www.google.com/business/
Set one up and fill in all your company details, photos etc.
then verify your domain on it.
Also get a your address verified by having a Google postcard sent (or sometimes you can do it via a landline)
Then get a couple of reviews.
Get the above sorted and it should show up in no-time!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old brand name being suffixed on Google SERP listings
At the end of some of our listings in Google search results pages, our old brand name is being suffixed even though it is not in our title tags. For context, we re-branded several months ago, and at that time also migrated to a new domain name. Our title tags have our current brand name suffixed, like "Shop Example Category | Example©". In the Google search results, but not in Bing nor Yahoo, about half of our pages have titles whcih instead look like this: "Shop Example Category | Example© - oldBrandName". The "dash" and the old brand name are not in our title tags, but they are being appended, even when our title tags are fairly long. For example, even with titles at 54 characters (421 pixels), the suffix is being appended. BUT, not with our longer title tags. We are actually OK with the brand name being appended if our title tags are on the shorter side, but would prefer that our current brand name be appended instead of the older one. I realize we could increase the length of all our title tags, and perhaps we may go that route. But, does anyone know where Google would be getting the old brand name to append onto the URLs? We've checked and it is not in our page source (the old brand name is used in our page source in some areas of text and some url paths, but not in any kind of meta tag). Per Google's guidance (https://www.searchenginejournal.com/google-do-not-put-organization-schema-markup-on-every-page/289981/) we only have schema for the "Organization" on our home page, and not on every page. So, assuming this advice is correct to not add schema to every page, how can we inform Google of our current brand name so that it stops appending our old brand name on pages?
Intermediate & Advanced SEO | | seoelevated0 -
Why does my old brand name still show up on organic search but as my new brand name and domain?
Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc
Intermediate & Advanced SEO | | Virginia-Girtz3 -
Does google ignore ? in url?
Hi Guys, Have a site which ends ?v=6cc98ba2045f for all its URLs. Example: https://domain.com/products/cashmere/robes/?v=6cc98ba2045f Just wondering does Google ignore what is after the ?. Also any ideas what that is? Cheers.
Intermediate & Advanced SEO | | CarolynSC0 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Google Flux in Rankings Or Something More Serious
Hi all, Two weeks ago i noticed that one of our pages which normally ranks in the top 5 of search results dropped out of the top 50 results. I checked to make sure there were no Google penalties and checked to make sure the page was crawlable. Everything seemed fine and after a few hours our page went back into the number one position. I assumed it was a Google Flux. This number one ranking lasted about a week, today I see my page has dropped out of the top 50 yet again and hasn't come back up. again there are no penalties and there doesn't seem to be issues with the page. I'm hoping it comes back up to the top by tomorrow. What could be causing such a big dip multiple times?
Intermediate & Advanced SEO | | znotes0 -
Newly designed page ranks in Google but then disappears - at a loss as to why.
Hi all, I wondered if you could help me at all please? We run a site called getinspired365.com (which is not optimised) and in the last 2 weeks have tried to optimise some new pages that we have added. For example, we have optimised this page - http://getinspired365.com/lifes-a-bit-like-mountaineering-never-look-down This page was added to Google's index via webmaster tools. When I then did a search for the full quote it came back 2nd in Google's search. If I did a search for half the quote (Life is a bit like mountaineering) it also ranked 2nd. We had another quote page that we'd optimised that displayed similar behaviour (it ranked 4th). But then for some reason when I now do the search it doesn't rank in the top 100 results. This, despite, an unoptimised "normal" page ranking 4th for a search such as: Thousands of geniuses live and die undiscovered. So our domain doesn't seem to be penalised as our "normal" pages are ranking. These pages aren't particularly well designed from an SEO standpoint. But our new pages - which are optimised - keep disappearing from Google, despite the fact they still show as indexed. I've rendered the pages and everything appears fine within Google Webmaster Tools. At a bit of a loss as to why they'd drop so significantly? A few pages I could understand but they've all but been removed. Any one seen this before, and any ideas what could be causing the issue? We have a different URL structure for our new pages in that we have the quote appear in the URL. All the content (bar the quote) that you see in the new pages are unique content that we've written ourselves. Could it be that we've over optimised and Google view these pages as spam? Many thanks in advance for all your help.
Intermediate & Advanced SEO | | MichaelWhyley0 -
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on : a) A sites seo ranking b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.) This is the sort of change i would be thinking of making :  changed to 
Intermediate & Advanced SEO | | Sam-P0 -
Google Ranking Generally in Germany - Keywords & Umlauts
Hi Mozzers, I was hoping i could get some advice/opinions on a website ranking problem i have been working on, in particular one of the pages. This is our German language website which is hosted from Germany and a flaunt German speaking member of staff from our German office moderates the text content of the website for us.Our website seems to get good traffic ,visitor navigation and conversions. One of the keywords i focus building around is Schallpegelmessgerät which is one way of basically saying Sound level meter in German. The keyword uses an umlaut which i cannot use in the URL, but google is picking up and putting into the snippets, but apart from that our on-page optimization is good according to the moz tool. I have been trying to improve our content and we post many blog articles around the topic/keyword but google.de seems to choose not to even display this on the first couple of pages and sometimes ranks our blog articles around the third page. We are even been outranked by some low quality cheap online shop websites some of which with low quality content and low page and domain authorities. I had accepted this but after looking at bing.de and doing a search i find our page in the top 5 results, i understand that google and bing's algorhythms are different but just struggling to get my head around it all. Here is our website & page - http://www.cirrusresearch.de/produkte/schallpegelmessgerat/ Any advice on this situation would be greatly appreciated, thank you very much for reading this James
Intermediate & Advanced SEO | | Antony_Towle0