Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Which Schema type for retirement homes?
-
I have a client who sell retirement homes. Their current schema for each property is LocalBusiness - should this in fact be Product schema?
-
Hello,
Are they selling the homes, or "renting" a room in the homes? In other words, is there are deed and a mortgage?
Depending on the details, each retirement home's landing page could have both the local business / organization Schema, as well as something like this: https://schema.org/Accommodation
I doubt you would use product schema.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Disappears From Google - But Rest of Site Still Ranked
As title suggests we are running into a serious issue of the home page disapearing from Google search results whilst the rest of the site still remains. We search for it naturally cannot find a trace, then use a "site:" command in Google and still the home page does not come up. We go into web masters and inspect the home page and even Google states that the page is indexable. We then run the "Request Indexing" and the site comes back on Google. This is having a damaging affect and we would like to understand why this issue is happening. Please note this is not happening on just one of our sites but has happened to three which are all located on the same server. One of our brand which has the issue is: www.henweekends.co.uk
Intermediate & Advanced SEO | | JH_OffLimits0 -
Schema types for webinars, infographics, datasheets, product videos and eBooks
Hi, I’m looking to add Schema markup to my company pages’s webinar page (recording past webinars) and data sheets, infographics, product videos, eBooks/white papers. For eBooks, I am primarily referring to a landing page with a gate to download a PDF document. I’m trying to determine the best markup type: For Webinars, I’ve seen suggestions to use “Event” type but that seems appropriate for future events, not something like a recorded webinar, which is not time-sensitive, unlike a live event. However, I see a StackOverflow forum to use http://schema.org/recordedIn for recorded webinars. For eBooks and White Papers, I see a few potential schema types: https://schema.org/DigitalDocument https://schema.org/CreativeWork http://schema.org/EBook (or https://schema.org/Book and then book format type of Ebook)
Intermediate & Advanced SEO | | WhiteHat10 -
Are "Powered By..." type footer backlinks good or bad for SEO?
Hi guys, We're running a software company which is also selling WP themes amongst other things. We've heard recently that footer backlinks like "Powered by BigBangThemes" might do more harm than good. Some clients usually forget to change them - so we want to make sure we stop including them in case this is true. Thanks!
Intermediate & Advanced SEO | | andy.bigbangthemes0 -
Should I use https schema markup after http-https migration?
Dear Moz community, Noticed that several groups of websites after HTTP -> HTTPS migration update their schema markup from, example : {
Intermediate & Advanced SEO | | admiral99
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "http://www.your-site.com"
} becomes {
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "https://www.example.com"
} Interesting to know, because Moz website is on https protocol but uses http version of markup. Looking forward for answers 🙂0 -
Benefits/drawbacks to different Schema markup languages (ie. JSON-LD, Microdata, RDFa)
Just a question (or questions) I have wondered about. What's the difference, besides the actual encoding, between the three? Why have three? Why not just the one? Seems to me that Microdata is the easiest, but maybe I am wrong. Is there a reason to use one versus another? I have not found anything explaining this on schema.org - I suppose this is just a discussion versus getting one right or wrong answer. I am just curious of the opinions of people in the SEO MOZ community. Unless of course there is one answer. I'll take that too.
Intermediate & Advanced SEO | | Brian_Dowd1 -
Schema.org snippet for thumbs up-down reviews
Hi guys, I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ratings. I couldn't find a site that had this with schema tags for reference. Fiverr used to have thumbs up/down, but recently changed to star rating. On our services marketplace we allow users to review the providers they worked with and ask them for a positive-negative review - thumbs up/down with an additional open text area. I thought about adding a schema.org meta-tags like this: Lets assume one of our providers got two reviews, one is positive and the second is negative. So, first I thought about adding an aggregateReview meta-tag on top, just like this: And also add a meta-tag for any review, like this: Two days ago by
Intermediate & Advanced SEO | | ShaqD
Kareem Abdul-Jabbar
Joe is a great guy, I'd recommend him to my friends. Does that make sense? Has anyone had the chance to implement a schema.org meta tags for this kind of situation or familiar with a website who does it that way? Thanks so much for your help! Shaqd0 -
When to Use Schema vs. Facebook Open Graph?
I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices. We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?
Intermediate & Advanced SEO | | Allie_Williams0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0