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    4. The word 'shop' in a page title

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    The word 'shop' in a page title

    Technical SEO
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    • rhoadesjohn
      rhoadesjohn last edited by

      I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category.

      ex.  Shop 'keyword' | Brand Name

      As opposed to just using the keyword sans 'Shop.'  Some of the keywords are very generic, especially for a top level category page.

      Question: Is the word 'Shop' damaging my SEO efforts in any way?

      1 Reply Last reply Reply Quote 0
      • rhoadesjohn
        rhoadesjohn last edited by

        Thanks for the response John.  That makes sense.

        1 Reply Last reply Reply Quote 0
        • Johnny4B
          Johnny4B last edited by

          If you mean the meta title, then I wouldn't think so, its not really repetitive, rather uniformity.

          Myself, I would rather add a more specific keyword to the beginning of a page title, as it helps with CTR and ranking. I always feel these generic page titles does nothing bit hinder ranking for people who use them.

          For example, to me

          Shoes by Armain at Shoes World ,shop today

          Is better than

          Shop Shoes | Armani

          Obviously you could optimize the text better yourself, but hopefully you get my drift

          Regards

          John

          1 Reply Last reply Reply Quote 1
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