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    4. Umbrella company and multiple domains

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Umbrella company and multiple domains

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    • AL123al
      AL123al last edited by

      I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think.

      There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies.

      The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites.

      The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is :

      Home page = example.com

      company1page = company1domain.com

      company2page= company2domain.com etc. etc.

      Clicking "home" will take you back to example.com (which is just an image).

      How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website -  example.com.

      Thank you

      1 Reply Last reply Reply Quote 0
      • AL123al
        AL123al last edited by

        Thank you for your comments.

        1 Reply Last reply Reply Quote 0
        • MoosaHemani
          MoosaHemani Banned last edited by

          I agree with Peter, I have worked with a company who had several different products that are huge so they used the similar structure. I think in order to give better user experience they should have some text on home page (instead of image only) but i think from the technical SEO perspective there is no big problem with this!

          1 Reply Last reply Reply Quote 1
          • crackingmedia
            crackingmedia last edited by

            Hi Caroline

            I don't think there are any fundamental issues with the structure for SEO. Many large corporates will have an "umbrella"  corporate "group" website with links to their subsidiary sites.

            The critical factor for SEO as with any website and its pages is the relevancy of its content based on the many ranking factors discussed in this article: http://outdoorsrank.com/search-ranking-factors

            Peter

            1 Reply Last reply Reply Quote 1
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