Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should there be a canonical tag on my 404 error page?
-
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's?
Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page?
Thanks.
-
I repeated this elsewhere, but I think canonical on 404 page does make sense, especially if you consider the following two statements true:
- There is a reason for 404s, don't 301 everything
- There is no reason to lose the value of someone linking to your page.
If those 2 statements are true then you should create an individual error page, and then everytime you serve a 404 you should include canonical to that error page. That page should have useful content (explanation of page missing and where you could go), probably a search box, and links to the most valuable content on your site. This satisfies both points.
-
1 there is no point having canonical on a 404 page. I would say its a very confusing signal to bots
2 don't always 301. 404 exists for a reason. In most cases I will 301 old pages but there are cases where letting pages 404 is the correct way forward
-
If the old pages are NOINDEX, are the old inbound links still passed on to the new page via the 301's. and is the google juice passed? I've wanted to do exactly what you suggest, but was afraid of severing the Linking credit from those old inbounds.
-
The canonical tag on errorpages make no sense! For gone webpages just setup a 301 redirect in the .htaccess. And make use of the Google webmaster tools to identify waht Google sees.
-
Discovering 404s can be useful.
Is the old page deleted? Why not 301 redirect the URL to an appropriate page elsewhere on your site? Tools such as Screaming Frog's SEO Spider can crawl your website and help you discover 404s. By redirecting the page with a permanent redirect search engines will to pass any link juice the previous page had to the new page. Redirecting will also cleanup your pages in the SERPs and help with any broken internal links on your site (though it'd be better to fix those).
There's no need to having a rel=canonical tag on a 404 page (but if you do, ensure the tag is for the page itself and not actual content on your site).
There's also no need for search engines to index your 404 page, so I suggest adding the meta NOINDEX tag to the page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
How long does it take for canonical tags to work
How long on average does it take for a canonical tag to work? Understand that canonicals are just a suggestion, but after adding a canonical tag and submitting the page via Google fetch, assuming Google follows the canonical, would you expect it to work after a day or two or does it take longer? We added canonicals to old PPC landing pages that are ranking organically, though our new landing pages (which we want to rank organically) are not identical and have a bit more content/features. They are similar though. Canonicals were added to the old pages (pointing to new pages) and requested indexing via search console. Old pages are still ranking and new pages not so much. FYI we are unable to 301 old PPC pages due to other non negotiable reasons unfortunately. Thanks.
Technical SEO | | SoulSurfer80 -
Do you need a canonical tag for search and filter pages?
Hi Moz Community, We've been implementing new canonical tags for our category pages but I have a question about pages that are found via search and our filtering options. Would we still need a canonical tag for pages that show up in search + a filter option if it only lists one page of items? Example below. www.uncommongoods.com/search.html/find/?q=dog&exclusive=1 Thanks!
Technical SEO | | znotes0 -
Canonical for duplicate pages in ecommerce site and the product out of stock
I’m an SEO for an ecommerce site that sells shoes I have duplicate pages for different colors of the same product (unique URL for each color), Conventionally I have added canonical tags for each page, which direct to a specific product URL My question is what happens when a product which the googlbot is direct to, is out of stock but is still listed in the canonical tag ?
Technical SEO | | shoesonline0 -
Error: Missing Meta Description Tag on pages I can't find in order to correct
This seems silly, but I have errors on blog URLs in our WordPress site that I don't know how to access because they are not in our Dashboard. We are using All in One SEO. The errors are for blog archive dates, authors and just simply 'blog'. Here are samples: http://www.fateyes.com/2012/10/
Technical SEO | | gfiedel
http://www.fateyes.com/author/gina-fiedel/
http://www.fateyes.com/blog/ Does anyone know how to input descriptions for pages like these?
Thanks!!0 -
Do I need to add canonical link tags to pages that I promote & track w/ UTM tags?
New to SEOmoz, loving it so far. I promote content on my site a lot and am diligent about using UTM tags to track conversions & attribute data properly. I was reading earlier about the use of link rel=canonical in the case of duplicate page content and can't find a conclusive answer whether or not I need to add the canonical tag to these pages. Do I need the canonical tag in this case? If so, can the canonical tag live in the HEAD section of the original / base page itself as well as any other URLs that call that content (that have UTM tags, etc)? Thank you.
Technical SEO | | askotzko1 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0