Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Trailing Slash: Lost in Redirection?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Trailing Slash: Lost in Redirection?

    Intermediate & Advanced SEO
    4
    5
    1479
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • kwoolf
      kwoolf last edited by

      Question here, but first the lead in. As you all know, 301 redirects don't pass on 100% of link juice. I've set up my site using htaccess to redirect all non-ww to www and redirect all URLs to have a trailing slash. FYI, the preferred domain is selected in WMT and canonical URLs appear in the head section of all pages.

      So now what happens when sites that link to mine don't include either the www or the trailing slash, which is actually quite common? Of course, asking the site own to correct the link is ideal, but that's not always possible. So if thousands of links on external sites are linking to http://www.site.com instead of http://www.site.com/, won't lots of link juice get lost in redirection?

      I can't think of anything more I can do to the URLs to reduce duplicate content and juice dilution. Thoughts?

      Kevin

      1 Reply Last reply Reply Quote 0
      • kwoolf
        kwoolf last edited by

        Thanks for the posts everybody. Confirming that I've done everything I have influence over, I guess that settles it. I just tried searching for more on this after reading Matt Cutts, Eric Ward, Joost de Valk, and others SEO pros share different info.

        On to other SEO issues. Awesome to be back at SEOmoz guys!

        1 Reply Last reply Reply Quote 1
        • RyanKent
          RyanKent last edited by

          Hi Kevin,

          I responded to this question here: http://www.seomoz.org/q/trailing-slashes-in-url-use-canonical-url-or-301-redirect#post-53208

          In short, you have taken all the proper action. You have done everything possible to ensure users properly link to your site by using a consistent URL format. You have also properly redirected those users who do not use the proper format, which is much better then many sites which simply generate a 404 error.

          If you set up your site properly from day 1, the result should be over 90% of the links to your site are valid, and a small percentage require a single redirect. It's the best result you can hope for. You cannot achieve 100% efficiency as links from other sites are outside your control.

          1 Reply Last reply Reply Quote 1
          • AlanMosley
            AlanMosley last edited by

            from www.site.com to wwwsite.com/ you wont lose anything, it ios not a 301, it happens by itself.

            but /page to /page/ you will lose a bit.

            I always suggest non slash as people are much more likly to leave a slash off then add one on when creating a link.

            Make sure that whatt ever you decide that you keep to in your internal linking, you have no control over what others do.

            1 Reply Last reply Reply Quote 1
            • sesertin
              sesertin last edited by

              I think this is evertything you can do. Do 301 or implement canonicals from the non slash versions of the urls to your preferred slash versions. There will be only a handful I think who will type in your urls manually rather them copying and pasting them when they want to link to it. You can do nothing with the rest: as you said: ask them to correct or bear that 10%loss of link juice.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Kahuna_Charles

                Someone redirected his website to ours

                Hi all, I have strange issue as someone redirected website http://bukmachers.pl to ours https://legalnibukmacherzy.pl We don't know exactly what to do with it. I checked backlinks and the website had some links which now redirect to us. I also checked this website on wayback machine and back in 2017 this website had some low quality content  but in 2018 they made similar redirection to current one but to different website (our competitor). Can such redirection be harmful for us?  Should we do something with this or leave it, as google stop encouraging to disavow low quality links.

                Intermediate & Advanced SEO | | Kahuna_Charles
                1
              • michaelpw

                Allowing correct crawlers for GeoIP Redirect

                Hi All, I am working on an international site and we have started running into issues with crawlers successfully crawling the site. GeoIPEnable On Redirect one country RewriteEngine on
                RewriteCond %{ENV:GEOIP_COUNTRY_CODE} ^US$
                RewriteCond %{HTTP:X-Host} !.nexcesscdn.net$ [NC]
                RewriteRule ^(.)$ https://us.website.com/ [R,L] The main reason for working on a hard GEOIP redirect would be that we are unable to show certain products in certain regions, the customer should not be given the option which is best practice. Can anyone advise? Thanking in advance.

                Intermediate & Advanced SEO | | michaelpw
                0
              • Angelos_Savvaidis

                Multilingual Site and 301 redirection

                Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance

                Intermediate & Advanced SEO | | Angelos_Savvaidis
                0
              • Davenport-Tractor

                Redirecting non www site

                Hello Ladies and Gentlemen. I 100% agree with the redirecting of the non www domain name. After all we see so many times, especially in MOZ how the two different domains contain different links, different DA and of course different PA. So I have posed the question to our IT company, "How would we go about redirecting our non www domain to the www version?", "Where would we do that?", " we cant do the redirect on our webserver because the website is listed as an IP address, not a domain name, so would we do the redirect somewhere at GoDaddy?" who is currently maintain our DNS record So here is the response from IT:  " I would setup a CNAME record in DNS (GoDaddy), such that no matter if you go to the bare domain, or the www, you end up in the same place. As for SEO, having a 301 redirect for your bare domain isn't necessary, because both the bare domain and the www are the same domain.  301 is a redirect for "permanently moved" and is common when you change domain names.  Using the bare domain or the www are NOT DIFFERENT DOMAINS, so the 301 would not be accurate, and you'd be telling engines you've moved, when you haven't - which may negatively impact your rank. It sounds to me that IT is NOT recommending the redirect. How can this be? Or are we talking about two different things? Will the redirect cause the melt down as the IT company suggests? Or do they nut understand SEO?

                Intermediate & Advanced SEO | | Davenport-Tractor
                0
              • MattBarker

                Does a 302 redirect pass penalties?

                I'm having problems finding a definitive answer to this question, there is a lot of rumour and gossip out there but nothing I can rely on. I'm working with a site that received an unnatural links notice followed by a massive drop in search traffic. Looking at the link profile it's pretty much jacked beyond repair and I have recommended that we move over to a fresh domain. However, it's an established brand with many more sources of traffic than organic search. There's no way we can burn all their repeat visits, loyal customers, brand recognition that they've built up over the years so I want to redirect from the old domain to the new.  This is not to try and make any SEO gain from the previous site, frankly we don't give a crap about that. We just want to maintain the brand. A 302 is a temporary redirect, this will be a permanent move BUT a 301 will pass on the penalty.  So can we safely use a 302 redirect in this situation or is there a better alternative (meta refresh?) Thanks for your help! MB.

                Intermediate & Advanced SEO | | MattBarker
                0
              • COEDMediaGroup

                301 redirect with /? in URL

                For a Wordpress site that has the ending / in the URL with a ? after it... how can you do a 301 redirect to strip off anything after the / For example how to take this URL domain.com/article-name/?utm_source=feedburner and 301 to this URL domain.com/article-name/ Thank you for the help

                Intermediate & Advanced SEO | | COEDMediaGroup
                0
              • SEOTGT

                301 or 302 Redirects to Mobile Site

                When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?

                Intermediate & Advanced SEO | | SEOTGT
                0
              • bizzer

                Changing a parent category and 301 redirecting

                I have a set of three pages that are subpages of a parent. The structure is as follows: mysite.com/directory/personal-widgets mysite.com/directory/commercial-widgets mysite.com/directory/widgets-services The partent page name "directory" really isn't working for where I want these pages to evolve. So I want to change it to "guides" In a world without worrying about google, I would simply change the parent page to guides, so they look like this, and be done with it: mysite.com/guides/personal-widgets But, the obvious problem is that I have external links to the page now. And the pages have a nice PR. And they also have Facebook page Likes and I don't know if I'll lose those. I know that if I should do this I should redirect the pages to the new pages of course. My question is: Will redirecting the old URL to the new URL with a 301 cause anything negative to happen that I might not be expecting?  Does Google dislike Redirects for any reason, or understand they are sometimes necessary?

                Intermediate & Advanced SEO | | bizzer
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy