Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is my site jumping around in google search ?
-
Hi I've been trying to get my page up in google results and I was wondering why the constant fluctuation. For example, on one day the pages is nr. 26, the next day it's nr. 65 then jumps back on say 30 and then in a few more days it's going back to 50.
What's the logic behind that ?
Thanks
Cezar
-
I can get way up in the clouds on this one.
Fluctuation is a natural part of the SERP. I would say this increases with the less domain authority you have relative to a search query. If your domain is not as strong as those ranking in the top results, Google may have less trust in your site, and thus move it around a lot more to see how it performs. The fact that you are jumping around on pages deeper than the 1st 2 leads me to believe that your domain authority is not competitive enough for the keywords you are monitoring.
We know that Google and Bing both measure CTR. It could be one indication to how relative a site's content is to a search query. Google may drop a site in a new spot, measure the CTR, and see if that site is more relevant than most sites that fall into that position.
Ultimately try to pay more attention to ranking averages - focusing on the jumps my drive you mad.
Good luck.
-
Need more information to give an adequate answer. There are so many factors that can influence it on both sides of the fence. (Google's side and your side) If you have not changed anything on your site and have not done any off-page SEO, then you are seeing the changes with the algorithm that is affecting your ranking. Google is making changes almost every day, and it will affect your rankings, and those of your competitors if those changes are targeting certain attributes on your pages and other's web pages. As you add more content and pages to your website, it tends to settle down on movement.
-
Don't think you will really get a good answer on this one, it is just the mystery of Google's algorithm. Best thing to focus on is that your content is useful for the keyword you are trying to rank.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console Showing 404 errors for product pages not in sitemap?
We have some products with url changes over the past several months. Google is showing these as having 404 errors even though they are not in sitemap (sitemap shows the correct NEW url). Is this expected? Will these errors eventually go away/stop being monitored by Google?
Technical SEO | | woshea0 -
My WP website got attack by malware & now my website site:www.example.ca shows about 43000 indexed page in google.
Hi All My wordpress website got attack by malware last week. It affected my index page in google badly. my typical site:example.ca shows about 130 indexed pages on google. Now it shows about 43000 indexed pages. I had my server company tech support scan my site and clean the malware yesterday. But it still shows the same number of indexed page on google.
Technical SEO | | ChophelDoes anybody had ever experience such situation and how did you fixed it. Looking for help. Thanks FILE HIT LIST:
{YARA}Spam_PHP_WPVCD_ContentInjection : /home/example/public_html/wp-includes/wp-tmp.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-includes/wp-vcd.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-content/themes/oceanwp.zip
{YARA}webshell_webshell_cnseay02_1 : /home/example2/public_html/content.php
{YARA}eval_post : /home/example2/public_html/wp-includes/63292236.php
{YARA}webshell_webshell_cnseay02_1 : /home/example3/public_html/content.php
{YARA}eval_post : /home/example4/public_html/wp-admin/28855846.php
{HEX}php.generic.malware.442 : /home/example5/public_html/wp-22.php
{HEX}php.generic.cav7.421 : /home/example5/public_html/SEUN.php
{HEX}php.generic.malware.442 : /home/example5/public_html/Webhook.php0 -
Google Search Console Not Sending Messages
One of our sites received a Manual Penalty for unnatural links by Google. However, we never received a message in Google Search Console or an email about the manual action. The only reason we knew about the penalty is by the obvious drop in rankings, then signing into search console to look for any manual actions, which we found. Since then, we have submitted a disavow file and a reconsideration request. However, once again we did not receive an email or message in search console that shows confirmation of the disavow or that they received the reconsideration request. The disavow file does show up after I upload it, and it says it was successfully uploaded... but no messages or emails. After many hours of investigating the various canonical versions of our website on Search Console, we found out that there were several “owners” of the various canonical versions of our site that had “could not find the email address” as a site owner. We found out that these were previous employees who no longer worked with the company and their email address was deleted. After unverifying these site owners, (all the ones that had “could not find the email address” as the site owner), the notifications, emails and messages in Search Console started to appear. However, the only place they did not appear, is the main canonical version of our site. Of course, the main canonical version of our site (https://www) is the version that we uploaded the disavow and reconsideration request. This is the canonical version of the site that we need to receive these messages to know if our reconsideration request was granted! We’ve just reuploaded the disavow file and reconsideration request to all of the other canonical versions (2 of the 3 received the message about the penalty)…. and we are currently awaiting a response. Has anybody else had problems with not receiving notifications in search console due to deleted email addresses?
Technical SEO | | Fiyyazp0 -
Sudden jump in the number of 302 redirects on my Squarespace Site
My Squarespace site www.thephysiocompany.com has seen a sudden jump in 302 redirects in the past 30 days. Gone from 0-302 (ironically). They are not detectable using generic link redirect testing sites and Squarespace have not explanation. Any help would be appreciated.
Technical SEO | | Jcoley0 -
Can anyone tell me why some of the top referrers to my site are porn site?
We noticed today that 4 of the top referring sites are actually porn sites. Does anyone know what that is all about? Thanks!
Technical SEO | | thinkcreativegroup1 -
Google stopped crawling my site. Everybody is stumped.
This has stumped the Wordpress staff and people in the Google Webmasters forum. We are in Google News (have been for years), and so new posts are crawled immediately. On Feb 17-18 Crawl Stats dropped 85%, and new posts were no longer indexed (not appearing on News or search). Data highlighter attempts return "This URL could not be found in Google's index." No manual actions by Google. No changes to the website; no custom CSS. No Site Errors or new URL errors. No sitemap problems (resubmitting didn't help). We're on wordpress.com, so no odd code. We can see the robot.txt file. Other search engines can see us, as can social media websites. Older posts still index, but loss of News is a big hit. Also, I think overall Google referrals are dropping. We can Fetch the URL for a new post, and many hours later it appears on Google and News, and we can then use Data Highlighter. It's now 6 days and no recovery. Everybody is stumped. Any ideas? I just joined, so this might be the wrong venue. If so, apologies.
Technical SEO | | Editor-FabiusMaximus_Website0 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | | BestRide0 -
Javascript to manipulate Google's bounce rate and time on site?
I was referred to this "awesome" solution to high bounce rates. It is suppose to "fix" bounce rates and lower them through this simple script. When the bounce rate goes way down then rankings dramatically increase (interesting study but not my question). I don't know javascript but simply adding a script to the footer and watch everything fall into place seems a bit iffy to me. Can someone with experience in JS help me by explaining what this script does? I think it manipulates the reporting it does to GA but I'm not sure. It was supposed to be placed in the footer of the page and then sit back and watch the dollars fly in. 🙂
Technical SEO | | BenRWoodard1