Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Adding backlinks in old articles?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Adding backlinks in old articles?

    Link Building
    3
    6
    3297
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • bloggingyourpassion
      bloggingyourpassion last edited by

      I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs.

      My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?

      1 Reply Last reply Reply Quote 0
      • MikeTek
        MikeTek last edited by

        It won't hurt to link from older articles, but I'd take a look at what kind of Page Authority / PageRank these older articles have before bothering. If new posts, without generating any new backlinks from external sites, are ending up with about the same authority as those old articles, new/old probably won't make much difference.

        One thing you might want to bring into consideration is the level of traffic, and through what keywords, those old posts are getting - if they're on related topics to the pages you're trying to rank, you can channel some relevant traffic to these pages while you're building the links by creating some more visual emphasis (instead of just linking some anchor text within the post, use a call-out box to entice some clicks).

        There are a lot of unknowns from my standpoint, but that's my advice based on what you've described.

        1 Reply Last reply Reply Quote 2
        • bloggingyourpassion
          bloggingyourpassion @EvolveCreative last edited by

          Dave this is SEO-moz, so the whole purpose of my question was about SEO benefit

          1 Reply Last reply Reply Quote 0
          • EvolveCreative
            EvolveCreative @bloggingyourpassion last edited by

            If you're inserting the links to improve user experience why does it matter? Just insert the links where it makes sense.

            bloggingyourpassion 1 Reply Last reply Reply Quote 0
            • bloggingyourpassion
              bloggingyourpassion @EvolveCreative last edited by

              not exactly.  I own 3 well established blogs that are on related topics.  Some of the articles from each one are helpful to another and since linking from one helpful article to another would be good for the user experience, I am not really concerned about that.

              What is your logic for the new articles over linking from the older articles?

              EvolveCreative 1 Reply Last reply Reply Quote 0
              • EvolveCreative
                EvolveCreative last edited by

                If I understand your question correctly you're asking what is the best way to manipulate Google rankings with your network of blogs? Add links to old articles or write new articles?

                My answer would be - on the new articles.

                And bring down your network of blogs. It will come back to bite you one day.

                bloggingyourpassion 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • wonderd24

                  Backlink Transparency with SEO Agency

                  Hello everyone. I recently started working with an SEO agency and today they gave me an updated keyword report which showed some increase in rankings. I was not aware that any backlinks had been created yet so I asked for a report of the links. Their response is below and I am just wondering if this is normal practice being I have not worked with any type of SEO agency yet. "
                  Hey Daniel, We release a small report on them which the guest blog team will do soon. We don't reveal all backlink sources unfortunately because people have tried to bother the webmasters we have and basically steal our techniques. But rest assured you will be ranking at the top of the pack with our methods 😃  
                  "

                  Link Building | | wonderd24
                  1
                • dsumter

                  A lot of backlinks from outside of niche – bad?

                  We have received a lot of backlinks over the years by users putting links on their websites to their home pages on our site, eg: our.domain/user1 our.domain/user2 … our.domain/user100000 There are 10’s of thousands of these backlinks, all natural, but many of them come from blogs that are completely outside of our niche. Only a small percentage of our backlinks 1% to 5% could actually be coming from pages related to our niche, the other 95%+ could be users just linking to their home pages. Could this really hurt us..? We have 1000’s of backlinks related to our niche, yet we’ve noticed that some competitors with less than 50 backlinks can outrank us for certain keywords.. Also related, we’ve noticed these user links popping up on a lot of spammy sites, directories, etc. We didn’t create them but we’re disavowing them now to be safe. So this could also be hitting our rankings.

                  Link Building | | dsumter
                  0
                • Turkey

                  Backlinks from the Same Domain (But Different Pages)

                  Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me). As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value. Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute. I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question: If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit? Thanks for your time!

                  Link Building | | Turkey
                  0
                • National-Homebuyers

                  NoFollow & Directory Scraper Backlinks

                  I was wondering how important it was to remove/disavow: NoFollow backlinks - many ("buy viagra" etc). Directory backlinks - many questionable/generic directories. Obviously the focus is the equity passing links but both of the above constitute a significant proportion of backlinks to the site - I've seen that "scrapers" are seen as natural and obviously NoFollow do not pass link juice - but does the sheer number have a bearing and therefore make them equally important to address? Thanks in advance for your responses. Regards

                  Link Building | | National-Homebuyers
                  0
                • AndersDK

                  Best Backlink checker - OSE or Hrefs?

                  Hi Guys I am looking for a new back link tool but i'm not sure which one to go for. Should I continue using Open Site Explorer or should I go for something else like Ahrefs.com or something else?

                  Link Building | | AndersDK
                  0
                • ruddyhapiq

                  Using Schema markup for backlinks

                  Hi, Is there any benefits for using schema markup for backlinks. Using for Article directory submission,Drupal Submission etc.. mUz1umK.png?1

                  Link Building | | ruddyhapiq
                  0
                • sbrault74

                  Backlinks From Scraper Sites - Should I Disavow Them?

                  I'm going through all the links (hopefully) to my website and I've found so many links from site scrapers. For instance: http://www.fzccg.com/cmsteam/dvbbs/boke.asp?zkhod76681.showtopic.148760.html ... which links to my site with anchor text "abercrombie uk How To Change Your Wiper Blades" It is surely not realistic to think that I can contact all the scraper site owners. So what should I do with this kind of links?

                  Link Building | | sbrault74
                  0
                • eddie_olivas

                  Should I Use a Backlink Plugin

                  One of my clients recently asked me if he should use a Wordpress plugin to create backlinks to his website. He mentioned WP-Syndicator as an example. I just redesigned his website and I'd like to ensure that he gets a bit more traffic than he was before. Should I suggest that he purchase/use a Wordpress backlink plugin? If so does anyone know which is the best one? Not sure if it's necessary, but here is the website I'm referring to http://intouchhome.com

                  Link Building | | eddie_olivas
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy