Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Best & easiest way to 301 redirect on IIS

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Best & easiest way to 301 redirect on IIS

    Technical SEO
    4
    13
    3606
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • 2MSens
      2MSens last edited by

      Hi all,

      What is the best and easiest way to 301 redirect URLs on IIS server?

      I got access to the FTP and WordPress back office, but no access to the server admin.

      Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • 2MSens
        2MSens @MichaelC-15022 last edited by

        Thanks a lot for your answer 🙂

        1 Reply Last reply Reply Quote 0
        • MichaelC-15022
          MichaelC-15022 last edited by

          You have two options:

          1. Set it up in IIS Manager (best option, least overhead for the server, need no coding skills)
          2. Code it in classic ASP in a global include file that all pages reference before sending content back to the browser.

          Here's a great article that walks you through the IIS config option.  For this, you need access to IIS Manager:

          http://www.proworks.com/blog/2010/02/11/adding-a-301-redirect-in-iis-for-individual-pages-with-non-aspx-extensions/

          Sounds like that option is unavailable to you however.

          For the other option:  your site probably has a file or two that's included at the start of all web pages.  (If not, you can add it).  In that file, you'll want to check the URL passed in like this:

          Dim sThisPage                = Request.ServerVariables("SCRIPT_NAME")

          If (LCase(sThisPage) = "/oldpage.aspx") Then

          Response.Status            = "301 Moved Permanently"
                  Response.AddHeader        "Location", "http://" & sThisServer & "/newpage.aspx"
                  Response.End
          End If

          2MSens 1 Reply Last reply Reply Quote 1
          • 2MSens
            2MSens last edited by

            Any IIS expert around?.. 😃

            1 Reply Last reply Reply Quote 0
            • Andy.Drinkwater
              Andy.Drinkwater @2MSens last edited by

              There - you can see how often I have worked on IIS servers 😉

              1 Reply Last reply Reply Quote 1
              • 2MSens
                2MSens @Andy.Drinkwater last edited by

                there is no .htaccess on IIS servers 😉

                Andy.Drinkwater 1 Reply Last reply Reply Quote 0
                • 2MSens
                  2MSens @vmialik last edited by

                  No problem, I'll have a look for another website 😉 thanks

                  1 Reply Last reply Reply Quote 0
                  • Andy.Drinkwater
                    Andy.Drinkwater @vmialik last edited by

                    Nor was I.

                    If you have FTP access, you might then have to work in the .htaccess file and build the redirects in there.

                    -Andy

                    2MSens 1 Reply Last reply Reply Quote 0
                    • vmialik
                      vmialik @2MSens last edited by

                      Bummer, I was not aware of that, its such an awesome plugin

                      Andy.Drinkwater 2MSens 2 Replies Last reply Reply Quote 1
                      • 2MSens
                        2MSens @vmialik last edited by

                        Hi Vadim,

                        Thanks for your answer, however it looks that the redirection plugin works only for apache servers.

                        vmialik 1 Reply Last reply Reply Quote 0
                        • 2MSens
                          2MSens @Andy.Drinkwater last edited by

                          Hi Andy,

                          thanks, it works for IIS servers too?

                          • Benoit.
                          1 Reply Last reply Reply Quote 0
                          • vmialik
                            vmialik last edited by

                            Hi Benoit,

                            Yes, Andy is totally on it. Server side redirects are faster, however if you have Wordpress a plugins make it so much easier and convenient.

                            Also if you want other powerful features like: 404 error monitoring - captures a log of 404 errors and allows you to easily map these to 301 redirects, and more Try Redirection plugin

                            Hope this Helps!

                            2MSens 1 Reply Last reply Reply Quote 0
                            • Andy.Drinkwater
                              Andy.Drinkwater last edited by

                              Absolutely - Install this plugin: http://wordpress.org/plugins/simple-301-redirects/

                              I use this on a couple of my own sites and it works a treat.

                              -Andy

                              2MSens 1 Reply Last reply Reply Quote 0
                              • 1 / 1
                              • First post
                                Last post

                              Browse Questions

                              Explore more categories

                              • Moz Tools

                                Chat with the community about the Moz tools.

                              • SEO Tactics

                                Discuss the SEO process with fellow marketers

                              • Community

                                Discuss industry events, jobs, and news!

                              • Digital Marketing

                                Chat about tactics outside of SEO

                              • Research & Trends

                                Dive into research and trends in the search industry.

                              • Support

                                Connect on product support and feature requests.

                              • See all categories

                              Related Questions

                              • moz46y

                                Reusing an already 301 redirected URL for a very important keyword

                                301 redirect 301 redirects

                                I have a question about reusing an already 301 redirected URL Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure. Has any of you ever reused a URL that was previously redirected with a 301 redirect? If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?! Thank you very much for all your help! Regards

                                Technical SEO | | moz46y
                                0
                              • tejasbansode

                                Is 301 redirect the only way when using Vanity URLs?

                                We have been using vanity urls for some of our pages. Mostly the pages that have a vanity URL have a long URL length. But now the problem is, the vanity URL is getting displayed on the search engine when the particular keyword related to the page is entered. I checked the google search console, the vanity URL is indexed and the original URL remains unindexed. What should I do? Is adding 301 redirect to the vanity URLs are solution? Since some of vanity URLs are not redirecting to the original. Some of the original pages are not getting traffic. Also, can using canonical tag help?

                                Technical SEO | | tejasbansode
                                0
                              • Liggins

                                Updating inbound links vs. 301 redirecting the page they link to

                                Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!

                                Technical SEO | | Liggins
                                0
                              • Silviu

                                301 redirect relative or absolute path?

                                Hello everyone, Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones. The way the technical guys did this is: "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
                                meaning as a relative redirect path, not an absolute one like this:
                                "http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html" This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader). The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect? Thanks,
                                S.

                                Technical SEO | | Silviu
                                0
                              • RocketZando

                                Best Way To Clean Up Unruly SubDomain?

                                Hi, I have several subdomains that present no real SEO value, but are being indexed. They don't earn any backlinks either. What's the best way of cleaning them up? I was thinking the following: 1. Verify them all in Webmaster Tools. 2. Remove all URLs from the index via the Removal Tool in WMT 3. Add site-wide no-index, follow directive. Also, to remove the URLs in WMT, you usually have to block the URLs via /robots.txt. If I'd like to keep Google crawling through the subdomains and remove their URLs, is there a way to do so?

                                Technical SEO | | RocketZando
                                0
                              • mamacassi

                                Internal vs external blog and best way to set up

                                I have a client that has two domians registered - one uses www.keywordaustralia.com the other uses www.keywordaelaide.com He had already bought and used the first domain when he came to me I suggested the second as being worth buying as going for a more local keyword would be more appropriate. Now I have suggested to him that a blog would be a worthy use of the second domain and a way to build links to his site - however I am reading that as all links will be from the same site it wont be worth much in the long run and an internal blog is better as it means updated content on his site. should i use the second domain for blog, or just 301 the second domain to his first domain. Or is it viable to use the second domain as the blog and just set up an rss feed on his page ? Is there a way to have the second domain somehow 'linked' to his first domain with the blog so that google sees them as connected ? NOOBIE o_0

                                Technical SEO | | mamacassi
                                0
                              • dim_d

                                Why is a 301 redirected url still getting indexed?

                                We recently fixed a redirect issue in a website, and although it appears that the redirection is working fine, the url in question keeps on getting crawled, indexed and cached by google. The redirect was done a month ago, and google shows cached version of it, even for a couple of days ago. Manual checking shows that its being redirected, and also a couple of online tools i checked report a 301 redirect. Do you have any idea why this could be happening? The website I'm talking about is www.hotelmajestic.gr and its being redirected to www.hotel-majestic.gr

                                Technical SEO | | dim_d
                                0
                              • craigycraig

                                301 Redirect "wildcard" question

                                I have been looking at the SEOmoz redirect guide for some advice but I can't seem to find the answer : http://www.seomoz.org/learn-seo/redirection I have lots of URLs from a previous version of a site that look like the following: sitename.com/-c-25.html?sort=2d&page=1 sitename.com/-c-25.html?sort=3a&page=1 etc etc. I want to write a redirect so whenever a URL with the terms "-c-25.html" is requested it redirects to a specified page, regardless of what comes after the question mark. These URLs were created by our previous ecommerce software. The 'c' is for category, and each page of the cateogry created a different URL. I want to do these so I can rediect all of these URLs to the appropraite new cateogry page in a single redirect. Thanks for any help.

                                Technical SEO | | craigycraig
                                0

                              Get started with Moz Pro!

                              Unlock the power of advanced SEO tools and data-driven insights.

                              Start my free trial
                              Products
                              • Moz Pro
                              • Moz Local
                              • Moz API
                              • Moz Data
                              • STAT
                              • Product Updates
                              Moz Solutions
                              • SMB Solutions
                              • Agency Solutions
                              • Enterprise Solutions
                              • Digital Marketers
                              Free SEO Tools
                              • Domain Authority Checker
                              • Link Explorer
                              • Keyword Explorer
                              • Competitive Research
                              • Brand Authority Checker
                              • Local Citation Checker
                              • MozBar Extension
                              • MozCast
                              Resources
                              • Blog
                              • SEO Learning Center
                              • Help Hub
                              • Beginner's Guide to SEO
                              • How-to Guides
                              • Moz Academy
                              • API Docs
                              About Moz
                              • About
                              • Team
                              • Careers
                              • Contact
                              Why Moz
                              • Case Studies
                              • Testimonials
                              Get Involved
                              • Become an Affiliate
                              • MozCon
                              • Webinars
                              • Practical Marketer Series
                              • MozPod
                              Connect with us

                              Contact the Help team

                              Join our newsletter
                              Moz logo
                              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                              • Accessibility
                              • Terms of Use
                              • Privacy