Why is our pagerank is still only 3/10?

[ShaqD]

Hi,

Our site https://soundbetter.com has been live for 2 years now, and as of yet we haven't yet been able to get our PageRank above 3/10.

We have thousands of unique pages and plenty of original contextual content, we avoid duplicate content best we can, follow google's best practices for site structure, deal with any issues that come up in webmaster tools, have schema.org markup, avoid link spamming, have inbound links from authority sites (though OSE doesn't show most of them for some reason), lots of social shares to our pages and the domain has been owned by us for 12 years.

Any thoughts on why we would still have a PR of 3?

Thanks for helping

[LinkWheelOldSchool]

The pagerank won't update. What you have now is what you'll have (probably forever). Good thing is that pagerank doesn't count. Your low DA/PA is due to the few links or low quality links you may have. If you want to increase it, you'll need more links (from high PA pages of course).

[Keszi]

Shaq, the reason it is not higher is, because it wasn't updated at all since 2013.

Regarding DA, check again the http://outdoorsrank.com/learn/seo/domain-authority link that I have provided in my previous answer.

Moz clearly states, that you can not directly(or it can be a hard task to) influence this metric (check the SEO best practices part in the bottom of the article).

Quote:
"Unlike other SEO metrics, Domain Authority is difficult to influence directly. It is made up of an aggregate of metrics (MozRank, MozTrust, link profile, and more) that each have an impact on this score. This was done intentionally; this metric is meant to approximate how competitive a given site is in Google.com. Since Google takes a lot of factors into account, a metric that tries to calculate it must incorporate a lot of factors, as well.

The best way to influence this metric is to improve your overall SEO. In particular, you should focus on your link profile—which influences MozRank and MozTrust—by getting more links from other well-linked-to pages."

[ShaqD]

Thanks Alick, Moosa and Keszi,

We realize PR is no longer as important a factor as it used to be, but it still is a factor and represents something, and we can't figure out why it's not higher.

We look at domain authority in OSE as well and it's 29, also lower than we'd expect it to be.

[Keszi]

As Alick300 has mentioned, Pagerank is a metric that we do not use anymore.

I would advise you to check the metrics that Moz is using: PA, DA, mR, DmR, and in case you are a Pro member, you could also check mT and DmT:

1. PA: Page authority: http://outdoorsrank.com/learn/seo/page-authority
2. DA: Domain authority: http://outdoorsrank.com/learn/seo/domain-authority
3. mR&DmR: mozRank and domain mozRank: http://outdoorsrank.com/learn/seo/mozrank
4. mT&DmT: mozTrust and domain level mozTrust: http://outdoorsrank.com/learn/seo/moztrust
5. spam score: http://outdoorsrank.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk

Be aware that these are only metrics and in some cases increasing these metrics doesn't necessarily mean that you will rank better: Correlation <> Causation (check the article I have linked into the spam score, by Rand).

Also you could check the whiteboard Friday: http://outdoorsrank.com/blog/understanding-and-applying-mozs-spam-score-metric-whiteboard-friday

I hope this will be helpful to you.

Keszi

[MoosaHemani]

As far as my understanding goes, Domain Authority counts the number of link coming to your website and not really the quality of links so if you want to increase your DA you not only have to look in to quality but quantity as well.

Hope this helps!

[Alick300]

Hi,

Page rank last updated on December 2013 & John Muller says "we’re probably not going to be updating it going forward".

So I would like to suggest you to check MozRank ( moz version of PR) instead of PR & PA ,DA.

Thanks