Sponsored blog - pass any link juice?

[roberthseo]

Hello there,

If a quality blog in our specific niche writes an article about us which is clearly labelled "sponsored post" as we have either paid them or given them a product, will Google discount that link going back to our website?

Should we request for the link to be "no-follow"?

Thanks

Robert

[Mike.Bean]

Hello,

If the article is sponsored by you and is all about you, I would request no-follow. If it was not sponsored by you (but still by someone) and there is only a brief mention of you and a link I would keep that as a follow. At the bottom of this article from woorank it explains similar circumstances.

Thanks,

- Mike Bean

[PatrickDelehanty]

Hi there

I would request the link is nofollow - that seems to be the consensus on multiple resources - here's one and another. From Backlinko Ranking Factors, these can potentially decrease value (but, as this is a study, it's opinion).

Nofollow links are still beneficial though, especially if the links passes traffic where the user is looking for your products or interested in your content.

Hope this helps! Good luck!