Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Themes - What's in a theme?
-
I recently read the Moz guide for "How To Rank - 25 Step SEO Master Blue Print" and had a question on keyword themes.
What is considered a theme? Is there a recommended number of keywords in a theme?
For example, if my site is for listing and selling cars, would the following terms fit within the same "car" theme or should the terms be broken out by "cars general" / "car locations" / "car types"?
- Cars
- Cars for sale in new york
- Ford Explorer for sale
-
Turns out I wrote a post that expanded on this idea of keyword themes: https://outdoorsrank.com/blog/keywords-to-concepts
Hope that helps! Best of luck with your SEO.
-
You can try using Google Adwords Keyword Planner to help you with this. [Keyword Planner > Find New Keywords > Search for new keywords using a phrase, website or category]
Click on that, fill out the form using (for example) "selling cars" for your product or service and drilling down to cars and trucks for product category [you can skip the landing page part] and you will get a lovely list, by relevance, of Ad groups each of which contains closely related keywords. See which ones seem appropriate to you--refine your seed term as needed and repeat.
[You need to have an Adwords account for this, but there is no cost to set one up.]
-
Cyrus explains this in a little more details here:
If your topic is the football, you’ll find it hard to rank for “Super Bowl,” but slightly easier to rank for “Super Bowl 2014” - and easier yet to rank for “Best Super Bowl Recipes of 2014.”
Apply that to cars...
If your topic is cars, you’ll find it hard to rank for “Chevrolet Cars” but slightly easier to rank for “Chevrolet Cars 2015” - and easier yet to rank for “Upcoming Chevrolet Car Deals for 2015”
And...
It’s much easier, and much more profitable, to rank for 100s or even 1,000s of long tail keywords with the same piece of content.
Pay close attention to this...
The biggest mistakes people make with keyword research are:
- Choosing keywords that are too broad
- Keywords with too much competition
- Keywords without enough traffic
- Keywords that don’t convert
- Trying to rank for one keyword at a time
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Finding the best of 100's of keywords?
Have an online e-commerce store and need to start on keyword research. There is a round 1000 products, not very many all things considered but a very big job to do manually. Do you know any tools that could speed it up? or Process/method that could help? Thanks
Keyword Research | | seoman100 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Google trends quota's limit?
Hi Mozers, I've a problem with Google trends tool : after 5 searches, I reach the "quota limit". Have you the same issue? Do you use other tools "similar" to Google trends? SEMrush,...? Thank you for answers Regards, Jonathan
Keyword Research | | JonathanLeplang0 -
Longtail keyword definition seems fuzzy?
So we all know about longtail keyword vs. short tail. However, it seems that the definition is a bit inconsistant. Some people say longtail keywords are keywords that get very low amounts of traffic, others that they are key phrases with 2 or more words. And others add to this that they have high conversion rate but describe specific features, product, service, model # etc. In an ideal model I suppose all of these things would be true. As keyword length increases, traffic tends to decrease, keyword is more specific pointing at features, model#, specific product etc and therefore the conversion rate is a bit higher as well. However, the data isn't a perfect curve. I will see keywords that get 18,000 searches but have 4 words. And then I will see single word key phrases that get <10 -20 searches a month. What am I to consider these? Its like they fit half the criteria. Any comments on this would be helpful and appreciated. I suppose the real question I am after is - it seems like the real definition of a long tail keyword cant be any of the above traits of a long tail keyword. How do you really define a long tail keyword in all circumstances (without it being this subjective idealized definition based on a perfect model) and where would the keyword circumstances (lots of words but high traffic, and low traffic but 1 word) fall in the graph? Center?
Keyword Research | | eastco0 -
Keywords for fabrication (welding) company??
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?
Keyword Research | | Resolver1010 -
Best practice for targeting 'unnatural' location based keyword phrases
When optimising for a local based service, lets say a painter in texas, you will have various keyword phrases which are relevant e.g Texas painter Painter in Texas Painter Texas I have found that often the phrase which has the most searches is: [Service] [Location] = ('Painter Texas' in this example) But unlike the other phrases this is very hard to work into a natural sounding sentence or heading. Is the best practice to try and target the unnatural sounding phrase anyway due to the higher search volume, or target the next one down to stay natural sounding in your copy? thanks d
Keyword Research | | dnaynay1