Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Canonical for duplicate pages in ecommerce site and the product out of stock

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Canonical for duplicate pages in ecommerce site and the product out of stock

    Technical SEO
    3
    4
    896
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • shoesonline
      shoesonline last edited by

      I’m an SEO for an ecommerce site that sells shoes

      I have duplicate pages for different colors of the same product (unique URL for each color),

      Conventionally I have added canonical tags for each page, which direct to a specific product URL

      My question is what happens when a product which the googlbot is direct to, is out of stock but is still listed in the canonical tag ?

      1 Reply Last reply Reply Quote 0
      • LauraSultan
        LauraSultan @sdeane1 last edited by

        If the canonical page disappears when it's out of stock, the user will get a 404 error when they try to access that URL. You'll need to canonicalize duplicates to a generic product or category page that won't disappear when the product is out of stock.  Furthermore, if a product goes out of stock and you'll have more in stock later, it's best (for SEO purposes) to leave the page with an "out of stock" notice rather than remove it completely from the website.

        1 Reply Last reply Reply Quote 1
        • sdeane1
          sdeane1 last edited by

          I have a similar query. However in my case if the out of stock item is discontinued the page is removed but available product variations may remain.

          What happens in the case where my canonical is out of stock and the page removed but other product variations are available?

          Thanks,

          LauraSultan 1 Reply Last reply Reply Quote 0
          • LauraSultan
            LauraSultan last edited by

            To my knowledge, the behavior of the googlebot is not influenced by whether or not the product is out of stock. Is the page still accessible when the product is out of stock, or does it not display at all?

            If the product page remains with an "out of stock" message, that's what users from search will see. If the product page becomes inaccessible when it goes out of stock temporarily, users from search will likely see a 404 page.

            You may want to canonicalize to a higher level category page rather than one of the product variation pages.  That way, it won't be an issue if one product variation goes out of stock.

            May I ask which ecommerce software you are using?

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Mediaholix

              Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?

              Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO.  It is coming up as an error in site crawls 'Pages with 404 errors'  Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag.  Seems a bit of a strange approach to me.

              Technical SEO | | Mediaholix
              0
            • amastone

              Canonical tag use for ecommerce product page detail

              Hi, I have a category page I want to rank. This page has 24 different products quite similar but not exactly the same.
              I want to use canonical tag in any product to the parent category. 
              Is this a right use of the canonical? 
              Category page I'm talking about is : Finger bits If I understand how to use canonical tags I can improve all my category pages. thanks marco

              Technical SEO | | amastone
              0
            • jessicarcf

              Removing a canonical tag from Pagination pages

              Hello, Currently on our site we have the rel=prev/next markup for pagination along with a self pointing canonical via the Yoast Plugin. However, on page 2 of our paginated series, (there's only 2 pages currently), the canonical points to page one, rather than page 2. My understanding is that if you use a canonical on paginated pages it should point to a viewall page as opposed to page one. I also believe that you don't need to use both a canonical and the rel=prev/next markup, one or the other will do. As we use the markup I wanted to get rid of the canonical, would this be correct? For those who use the Yoast Plugin have you managed to get that to work? Thanks!

              Technical SEO | | jessicarcf
              0
            • tgwebmaster

              Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?

              I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing?  Has anyone else had a similar issue, how was it corrected?

              Technical SEO | | tgwebmaster
              0
            • Kelly_S

              How do I handle duplicate content of the same product in Multiple product categories?

              I am building a BigCommerce store for selling framed art.  Many of the pieces of art will fall in more than one product category. Let's say I have a framed print of a photograph of a western landscape.  This piece of art would fit into these categories;  "western", "landscape", and "photography".   I would have three pages with duplicate content for just this one framed print. Will google give me less page rank due to this?  Can all the link juice be given to just one of the three categories by use of rel=canonical?  If so, does anyone know how to do this for a bigcommerce site? I would appreciate any feedback. Thanks, Kelly

              Technical SEO | | Kelly_S
              0
            • frankrizzo

              Duplicate page titles on Ecommerce

              Hi, My question is in reference to an E-commerce site- Our SEO MOZ scan is showing many errors for Duplicates- such as Duplicate titles - The majority of these are on the products map- and the page titles are Products Map :: Company Name How do we get correct this or does Google not penalize for it? Thanks.

              Technical SEO | | frankrizzo
              0
            • gallreddy

              What is the best URL designed for a product page?

              Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google?   And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!

              Technical SEO | | gallreddy
              0
            • SEOPA

              Same Video on Multiple Pages and Sites... Duplicate Issues?

              We're rolling out quite a bit of pro video and hosting on a 3-party platform/player (likely BrightCove) that also allows us to have the URL reside on our domain. Here is a scenario for a particular video asset: A. It's on a product page that the video is relevant for. B. We have an entry on our blog with the video C. We have a separate section of our site "Video Library" that provides a centralized view of all videos. It's there too. D. We eventually give the video to other sites (bloggers, industry educational sites etc) for outreach and link-building. A through C on our domain are all for user experience as every page is very relevant, but are there any duplicate video issues here? We would likely only have the transcript on the product page (though we're open to suggestions). Any related feedback would be appreciated. We want to make this scalable and done properly from the beginning (will be rolling out 1000+ videos in 2010)

              Technical SEO | | SEOPA
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy