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    4. Does cache-control : private hurt SEO?

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    Does cache-control : private hurt SEO?

    Intermediate & Advanced SEO
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    • shop.nordstrom
      shop.nordstrom last edited by

      Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors.

      http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8

      I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry.

      The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.

      1 Reply Last reply Reply Quote 0
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        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTP:Accept-Encoding} gzip
        RewriteCond %{HTTPS} !on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html.gz -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html.gz" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTPS} on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTPS} !on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html" [L]</ifmodule> END WPSuperCache BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteRule ^index.php$ - [L]
        RewriteCond %{REQUEST_FILENAME} !-f
        RewriteCond %{REQUEST_FILENAME} !-d
        RewriteRule . /index.php [L]</ifmodule> END WordPress

        Intermediate & Advanced SEO | | Rebeca1
        0
      • bronxpad

        Domain expiration and seo

        My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?

        Intermediate & Advanced SEO | | bronxpad
        0
      • AndyMacLean

        Subdomains and SEO - Should we redirect to subfolder?

        A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?

        Intermediate & Advanced SEO | | AndyMacLean
        0
      • scanlin

        Does capitalization matter for SEO?

        Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?

        Intermediate & Advanced SEO | | scanlin
        1

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