Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
-
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background?
I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket
We plan on using this landing page for LinkedIn advertising.
Thanks!!
-
Hi Kingalan
Personally, I find that page all rather gloomy. If you are in the business of selling office space then I would make it as light and airy as possible. Giving the impression of a 70's Chelsea Hotel is not going to float my boat!
However I agree with William - A/B test a couple of designs to come up with your own answer - we are not experts in the NYC property market.
The important thing here is to get the page ranked and this will require extra written content which I have always found looks better on a white background. It's easier to read and assimilate.
Regards
NIgel
-
Hello,
I notice the top portion of the landing page uses a shadow mask to make the picture darker. This may be to keep the contrast high with the form and the other information. That way it sticks out a little better. The bottom portion is lighter and looks nice.
You could have two versions of the landing page. One darker and one lighter and run them evenly for a while to see which one converts best.
Best Regards
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Overlay / modal for product pages - bad or good for SEO?
Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.
Conversion Rate Optimization | | Arnaud_Fo0 -
Will hreflang indication help single language site?
I have read a few articles that say indicating a language per webpage with hreflang really only helps sites that use multiple languages. Although my site is only in English, I see that it is ranking for a few foreign language keywords in Google Search Console (not sure exact traffic but roughly 15% of visitors from Search are non English preferred). My thought is that indicating language will help my single-language site because it will weed out the non-english speakers who are probably bouncing from the site. Overall I am thinking it might improve the quality of my search traffic. Do you think my logic is sound, or is adding hreflang not beneficial to my site? All feedback welcomed. Thanks!
Conversion Rate Optimization | | Jonathan.Smith0 -
Bounce rate vs main domain and subdomain
So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages but it is not a blog. And it has a subdomain mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento. So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy. My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider removing the wp site and have the whole site based on magento ? I appreciate any kind of feedback and suggestion 🙂
Conversion Rate Optimization | | MindlessWizard0 -
Large changes in conversions with consistent traffic
Hi Everyone, I am looking for some help, I have just taken over a campaign for a client and we are seeing huge changes in conversion rates overnight. The client is selling a health product and is consistently getting around 1-2k visitors per day. We are getting about 6% of the traffic to the buy page consistently. However, we have found that one day the order process may convert 1/20 of these visitors and another day it could be 1/80. We are only talking about 5-20 sales per day, but I am really confused why one day it can convert so well and another so poorly. The traffic being sent is the same and all other factors are the same (no split testing). There seems to be no logic, the day of the week does not seem to impact, it almost seems random. If anybody has any recommended places to look that would be very helpful as at the moment I am at a loss. Example: Sunday 15th Visitors: 1,279
Conversion Rate Optimization | | Twist360
Order Page: 240
Sales: 3
Declines: 3 Monday 16th Visitors: 1,407
Order Page: 323
Sales: 17
Declines: 51 -
How to track full path of website visitors until conversion, not just landing page?
hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc
Conversion Rate Optimization | | marcandre0 -
Rich Snippets on service pages and how to aggregate?
Question about rich snippets.. I want to showcase reviews of the SERVICE's offered but I am not sure if I should include them on the service page, a review page or both. For example, we offer snow plowing and lawn care services and each service has its own page. I have reviews for both services under the my "testimonials" page. So, a couple questions. 1 - Should I pace a single review marked up on each service page? 2 - Does the review need to be a google review or can I use reviews from other sites? If not, do I need to notate that somehow using the schema vocabulary? Example, I have a 5 star review from thumbtrackDOTcom, is it ok to mark up the review and include a nofollow link? (No follow because thumbtrack is actually a competitor.) 3 - When I looked into creating an aggregate rich snippet I got confused / concerned. Is it ok to list multiple services as a product? Example: <div< span="">itemscope itemtype="http://schema.org/Product"> <span< span="">itemprop="name">Lawn Care and Snow Removal</span<> <div< span="">itemprop="aggregateRating" itemscopeitemtype="http://schema.org/AggregateRating">
Conversion Rate Optimization | | dwallner
Rated <span< span=""> itemprop="ratingValue">4.5</span<>/5
based on <span< span=""> itemprop="reviewCount">4</span<> customer reviews</div></div<></div<> 4 - When I tested the code above, no stars showed up in the preview. Do I need to mark up products as well? Am I doing it completely wrong 🙂 Thanks for any advice!!0 -
Same review across multiple pages
Hello, I would like to add reviews on some pages of my website, so it could eventually show up in the google search results with some nice stars. The problem is that the same review will be shown on multiple pages: Example: Reviews about France Reviews about French Riviera Reviews about Monaco (The review is about Monaco but as it's a town on the French riviera and in France i would like to use it to calculate an "Aggregate Rating" for the parent destinations...) Do you think that the use of the same review (with microdata) across multiple pages could be interpreted as a spammy way to get stars in the SERP and eventualy result in lower positions ? Or should I just use the Aggregate Rating without the reviews ? Many thanks for your answers, BR from France Evgueni
Conversion Rate Optimization | | 3vgueni0 -
Using overlay content on landing pages - possible? recommended?
We want to use an overlay, like a modal dialog, in a landing page to show more information to support conversion without linking to another page or using popups. Anyone have any stats on success or risks? We've considered simple roll-overs to provide some more info, but everyone has raised alarms that we may be introducing a potential technical or usability hurdle for users. The overlay would display when someone rolled over or clicked a "Learn More" link on the page to provide additional offer reinforcement points to drive the visitors from consideration to conversion. Aside from our own testing, we don't have any sources to cite as to whether this approach can or will impact or aid conversion. Any insights would be appreciated.
Conversion Rate Optimization | | lh27121