Impressions clicks and traffic drop

[SharonEKG]

Hello,
So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic.

for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
different hostings different CMS, no link between them.   i just cant put my finger what is going on.

anyone got any idea what is going on?

[bbtechworld]

If you've noticed a decline in impressions and clicks on your blogging website, several factors could be at play. First, consider the quality and relevance of your content. Ensure it aligns with current trends and audience interests. Second, optimize your website's SEO to improve its visibility in search results. Third, assess the user experience; a slow-loading site or complicated navigation can deter visitors. Additionally, analyze your marketing and promotion efforts; a lack of social media or email marketing may affect traffic. Lastly, engage with your audience through comments and feedback to build a loyal readership, which can boost impressions and clicks. https://bbtechworld.com/

[Seenlyst]

Hello Sharon,

If you just recently change the URL for your whole website, you will experience some up and down in your ranking, but losing 90% from impression sounds like your ranking is dropping significantly from few of your main keywords.

The first thing I would do is to make sure all the 301 redirects are being set up correctly.

You want to make sure http+non-www, http+www, https+www are 301 redirected to https+non-www (your version.)

Also, make sure to set that as your preferred options in Google search console.

I found this answer might help you too: https://outdoorsrank.com/community/q/checklist-for-moving-a-site-from-non-www-to-www

Regards,
Joseph Yap

[SharonEKG]

content is being added weekly, the only thing i can thing that might be causing this is the change in the URL, decided to go with a URL without www. so for example https://website.com

[TucsonAZWebDesign]

It can be quite a few things when you say you haven't made major changes, has content been added as of recently? Or is it possible that it has been sitting idle? I don't how it's effected others, but me personally, if I allow a site to sit idle it eventually weakens, loses keyword ranking etc.

If that's not the case, you'll need to perform a thorough investigation. Check out bounce rates, load times. Also don't forget to checkout web masters I had like 90 errors from a blotched attempt ad schema markup. It was easily fixed, but I'd of never known .